TheCryptoIntern

chasing reach is easy, building depth is harder.
real growth in marketing and social media happens when a niche feels seen, understood, and invested in what you’re saying.
that’s when sharing becomes natural.

reach gets you impressions, depth gets you true fans.
focus on a smaller audience, speak directly to their problems, and let them carry your message further than ads ever will.

being bored is underrated in marketing.
most good ideas don’t come from "hustle mode", they show up when your brain finally has space: walks, showers, doing nothing.
constant busyness blocks creative thinking.

biggest mistake brands make when trying to build an audience:
they try to force it.
audiences aren’t built by constant asks, gimmicks, or farming engagement.
they grow when people want to stick around because the content, voice, and value make it worth it.

how to stay consistent with posting:
schedule posts ahead of time.
whilst it can beneficial to have ad-hoc content to capture trends, narratives, etc. you need to schedule some content ahead of time.
for example: i’ve barely touched twitter in the last 2 weeks but you wouldn’t notice because i posted 2-3 times a day.
consistency isn’t always about being online every day. it’s about building systems that keep you visible even when life gets busy.
schedule your baseline content then layer in ad-hoc posts when you can. that way momentum doesn’t depend on your motivation that day.

social media isn’t about reaching everyone.
it’s about reaching the right people deeply enough that they care.
when a small group truly understands your brand, they do the distribution for you.