how to stay consistent with posting:

schedule posts ahead of time.

whilst it can beneficial to have ad-hoc content to capture trends, narratives, etc. you need to schedule some content ahead of time.

for example: i’ve barely touched twitter in the last 2 weeks but you wouldn’t notice because i posted 2-3 times a day.

consistency isn’t always about being online every day. it’s about building systems that keep you visible even when life gets busy.

schedule your baseline content then layer in ad-hoc posts when you can. that way momentum doesn’t depend on your motivation that day.