Sygnum Bank executives say the value of memes comes from social influence.

Gate News bot news, Sygnum Bank Chief Client Officer Martin Burgherr stated that memes may only be a small part of the Crypto Assets ecosystem, but in the digital age, they represent a greater significance.

Burgherr, in an interview with CNBC host Dan Murphy, described memes as “the tokenization of attention” and pointed out that their value lies not in their fundamentals, but in the social capital they create.

“Attention is a valuable thing,” Burgherr said. He explained that on social platforms like X, influence often comes from the number of fans, and memes are a digital manifestation of this influence, which can also explain why the TRUMP launched by U.S. President Trump has received such high attention and perceived value.

Burgherr stated that Sygnum, a regulated digital asset bank headquartered in Switzerland and Singapore, does not encourage speculation on memes, “We mainly invest in mainstream crypto assets such as Bitcoin, Ethereum, and Solana.” He also added that any investment in memes should entirely depend on the investor’s risk appetite.

However, he refuted the claim that memes would undermine trust in the Crypto Assets industry, pointing out that their structure is usually transparent. He also noted that, like any emerging field, memes need clear governance and regulation to be fairly assessed. He further added that memes only account for a small part of the broader ecosystem that includes DeFi, smart contracts, and Bitcoin.

Burgherr pointed out that Bitcoin continues to dominate the field, far exceeding niche tokens like TRUMP in market size and credibility. He stated that the rise of memes reflects the diversity of the industry rather than a threat to its legitimacy.

When asked about the overall rise of crypto assets, Burgherr stated that the recent increase in Bitcoin prices appears to be driven by a combination of macroeconomic concerns and renewed optimism in the risk asset market. Inflation fears and doubts about the sustainability of U.S. debt are key driving factors behind investors’ interest in Bitcoin and gold.

Source: Cryptonews