The Successful Path to Decoding the Labubu Trendy Toy IP: How Social Currency Attributes Precisely Stimulate Consumer Psychology

YieldWhisperer · 2025-06-20T11:20:33+00:00

[Coin World] Labubu's trendy toy IP successfully creates a "social currency" attribute through psychological strategies such as scarcity and intermittent reinforcement, accurately grasping consumer psychology to build a consumption closed loop. This phenomenon reveals how contemporary trendy toys stimulate consumption by leveraging mental models like loss aversion and social recognition. Experts remind consumers to remain rational to avoid unnecessary spending.

YieldWhisperer

2025-06-20 11:20:33

With psychological strategies such as scarcity and intermittent reinforcement, Labubu has successfully created the attribute of “social currency”, and built a closed loop of consumption by accurately grasping consumer psychology. This phenomenon reveals how contemporary trendy toys use mental models such as loss aversion and social identity to stimulate consumption, and experts warn consumers to be rational to avoid unnecessary spending.

LABUBU0,47%

IP3,21%

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