This comprehensive guide explores the 'Number Go Up' (NGU) meme, a powerful cultural phenomenon that transcends humor in the cryptocurrency space. NGU originated from early Bitcoin adopters' philosophy and now represents a multi-dimensional concept: an adoption indicator, security mechanism, symbol of censorship resistance, and validation of decentralized technology. The article traces NGU's evolution from a stoic mantra into viral meme formats like Chad Wojak and expanding brain, analyzing its psychological influence on investor behavior and market sentiment. By examining classic examples, self-fulfilling prophecy dynamics, and cultural identity within crypto communities, the guide demonstrates why NGU persists across market cycles. Ultimately, NGU encapsulates the fundamental truth that decentralized digital assets offer superior value storage compared to fiat currencies, helping investors distinguish signal from noise while maintaining conviction during market turbulence and uncertainty.