DOGE's listing plan on NASDAQ has cooled: TBH's stock price fell 48% during the session, and institutional funds are still Accumulation around $0.20.

The price of Dogecoin (DOGE) fluctuated between October 13 and 14, retreating slightly by about 1% after failing to effectively break through the resistance level of $0.22, but institutional funds still showed strong buying demand around $0.20. This fluctuation occurred against the backdrop of the DOGE ecosystem's commercial arm, House of Doge, announcing a reverse acquisition and merger with Brag House Holdings (NASDAQ: TBH) and planning to list on NASDAQ. Although this move greatly enhanced DOGE's institutional image and mainstream exposure, TBH's stock price plummeted by 48.33% to $1.24 shortly after the news was released, reflecting the market's complex sentiment regarding corporate digital asset compliance and regulatory scrutiny.

Price and Trading Analysis: Institutional Characteristics are Significant

During the trading period from October 13 to 14, the fluctuation pattern of DOGE prices shows significant institutional participation and risk hedging behavior.

· Range Fluctuation and Support: DOGE price fluctuates between 0.20 dollars and 0.22 dollars, closing around 0.21 dollars. The support level at 0.20 dollars has been confirmed by multiple high-volume rebounds, showing strong buying demand.

· Institutional Accumulation: The market has observed a "strong early morning sell-off and disciplined evening accumulation" pattern. During the 11:00 period, 1.52 billion DOGE were heavily traded around $0.20, indicating significant institutional buying. A senior strategist from a digital asset trading desk pointed out that this suggests the institutional portfolio team is hedging against volatility but has not exited their positions.

· Resistance and liquidation: The price attempted to break through 0.22 USD during the 21:00 period but faced resistance, followed by a wave of liquidation triggered by an algorithmic sell-off at 01:54, with a trading volume reaching 39.6 million coins, temporarily falling below 0.21 USD.

· Technical Outlook: DOGE is consolidating in the range of $0.20 to $0.22. The concentrated trading volume at $0.21 is interpreted as institutional inventory building rather than panic selling. If the price can hold above $0.21, the upward target will be re-directed towards $0.23 to $0.24; if it fails to hold above $0.20, there is a risk of a pullback to $0.18.

House of Doge NAS merger listing on Nasdaq: Milestone and stock price big dump

As a milestone in the DOGE ecosystem, its commercial arm House of Doge announced a merger with Gen Z-oriented digital entertainment platform Brag House Holdings, Inc. (TBH) through a Reverse acquisition, aiming to be listed on NASDAQ.

· Merger details: This reverse acquisition has been unanimously approved by the boards of both parties and is expected to be completed in early 2026. The merged entity will integrate the management of 837 million DOGE tokens and over 50 million USD in investment capital. Existing shareholders of House of Doge will become the controlling shareholders of the merged entity.

· Goals and Vision: The new company aims to create a multi-revenue source digital asset management platform that encompasses payments, tokenization, gaming, and earning opportunities, with Brag House as the first institutional entry point for DOGE into the collegiate gaming and sports ecosystem.

· Gen Z Strategy: By embedding DOGE into Gen Z's experiences on college campuses, in sports, and in communities, this entity aims to unlock a multi-billion dollar mainstream digital currency acceptance channel, transitioning DOGE from meme coin culture to mainstream commercial utility.

· Market Reaction: Despite the positive news release, Brag House Holdings (TBH) stock faced a heavy setback on NASDAQ, with a big dump of 48.33%, closing at $1.24. DOGE itself also fell slightly by 0.81%, hovering around $0.207. This negative reaction reflects the market's concerns regarding the regulatory scrutiny and compliance challenges faced by emerging digital asset companies in traditional financial markets such as NASDAQ.

Fund and Technology: Fundamentals Continue to Strengthen

Despite the pressure on stock prices and coin prices in the short term, the fundamentals of DOGE and institutional arrangements are still continuously strengthening.

· DOGE ETF momentum: With the launch of the first DOGE ETF by REX-Osprey in the U.S., a trading volume of at least 30 million dollars has been achieved, and the listing of 21Shares' DOGE ETF on DTCC is continuously broadening the channels for institutional capital inflow.

· Core Technology Upgrade: The DOGE network recently launched the Cardinals Index Node upgrade, aimed at improving data validation efficiency and transaction processing speed to support broader applications in the future.

· Community Sentiment: Despite price fluctuations, CMC data shows that community sentiment remains optimistic, with about 72% of users holding a bullish attitude towards DOGE, indicating that retail traders still have confidence in a long-term recovery.

Conclusion

House of Doge's listing on NASDAQ marks a key step for DOGE from a community-driven meme coin to an institutional-grade infrastructure engine, although its associated stock TBH faced a big dump after the announcement, reflecting Wall Street's complex and cautious attitude towards crypto enterprises. The current price trend of DOGE shows that institutional funds are still engaging in "hedged accumulation" near the strong support level of $0.20. With the development of DOGE ETF and upgrades in core technology, its fundamentals are continuously improving. Future market focus will be on whether DOGE can hold the $0.20 support and eventually break through the $0.22 resistance, as well as how House of Doge responds to regulatory challenges post-listing and converts the potential of the Gen Z market into actual shareholder value and mainstream adoption.

Note: This article is for informational purposes only and does not constitute any investment advice. The cryptocurrency market is highly volatile, and investors should make decisions with caution.