AC Milan and Socios.com Extend Partnership to Boost Digital Fan Engagement with $ACM Fan Token

AC Milan, a top flight Italian football club playing in the Serie A, has extended its partnership with Socios.com, the blockchain-powered fan engagement platform under the Chiliz group. The new deal keeps Socios.com as the club’s Global Partner and Official Fan Token Partner. More importantly, it signals Milan’s intent to keep building stronger digital ties with its global fanbase.

As confirmed by AC Milan in the official announcement, the new phase of this partnership will debut during the 2025/26 season through the “Fan Token Gated Content Series.” This project will give $ACM Fan Token holders direct access to exclusive behind-the-scenes events, live streams, meet & greets, and fan-driven polls

Ushering a New Era with $ACM Fan Token and Fan Token Gated Content Series

AC Milan and Socios.com have been collaborating since 2020 to provide fans with greater influence in the story of the club. This collaboration has enabled the fans to influence designs, win prizes, and take part in exclusive activities. Over 850 fans have already enjoyed these opportunities; from derby competitions to special campaigns aimed at celebrating club legends like Cesare Maldini.

This has been possible through the $ACM Fan Token. The token has allowed the club to turn a tradition into participation. Fans have used their tokens to vote on important polls, including the design of the 125th Anniversary jersey

AC Milan will also usher in a new era with the “Fan Token Gated Content Series”. This program, which will run through the 2025/2026 season, will grant $ACM holders access to a continuous stream of exclusive online content. The series will feature real-time interaction; quizzes, live chats, and exclusive footage that bring fans closer to the players and club culture.

Rather than using tokens as collectibles, Milan is turning them into a functional access pass. Every interaction will highlight the value of being part of the club’s digital ecosystem

“Through a dedicated streaming platform, fans will enjoy unique interactive experiences – live events, behind-the-scenes content, and digital meet & greets – by using their Fan Tokens and taking part in quizzes and polls. This way, the Fan Token becomes not only a reward tool but a true key to access new engaging content,” AC Milan wrote in a statement

AC Milan and Socios.com’s Common Vision

In comments regarding the renewal of the partnership between AC Milan and Socios.com, both parties have expressed strong enthusiasm and common vision. AC Milan’s Chief Commercial Officer, Maikel Oettle, described the renewal as a continuation of our shared commitment to growing with our fans. Maikel credited Socios.com for helping the club expand its digital community and hinted at more fan-focused initiatives in the coming months.

“We’re delighted to renew our partnership with Socios.com, a collaboration that has driven numerous fan engagement initiatives and contributed to the significant growth of our community. This growth highlights the impact of our collaboration and inspires us to pursue new fan engagement opportunities that will further strengthen our connection with the community,” he said

Chiliz and Socios.com CEO Alexandre Dreyfus also said the collaboration proves how Web3 can deliver real value for both fans and clubs. He highlighted AC Milan “a club with universal appeal,” noting that the new engagement model turns fan tokens into tools that make football passion more interactive and rewarding.

“AC Milan is a Club with universal appeal, and our collaboration is a tangible example of how Web3 technology can create value for fans and sports organizations alike,” Dreyfus remarked. “With the Fan Token Gated Content Series, the $ACM Fan Token becomes the centerpiece of a new engagement model, designed to make Rossoneri passion ever more accessible and engaging,” he added

For the AC Milan supporters (Rossoneri fans), the $ACM fan token and the Fan Token Gated Content Series will serve as a new age of fandom founded on confidence, communication, and mutual interest