MINISO has established 65 theme park-style stores worldwide.

SighingCashier · 2026-04-07T15:31:00+00:00

MINISO has opened 65 "Amusement Park" stores worldwide, adopting the "Store as Amusement Park" model, with an average area of 1,200 square meters, focusing on IP products. These stores outperform regular stores, and by the end of 2026, the number is expected to increase to 200, driving MINISO's transformation into a leading global IP operation platform.

SighingCashier

2026-04-07 15:31:00

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In-depth reporting, MINISO (09896) has rolled out 65 “amusement-park-style” stores worldwide, covering core store formats including MINISO SPACE, MINISO FRIENDS, MINISO LAND, SUPER MINISO, and more—pioneering the “stores are amusement parks” model.

The report says that amusement-park-style stores have an average floor area of 1,200 square meters, 6 times that of regular stores. A single store brings together 8,000 to 10,000 SKU (product) items, of which 90% are intellectual property (IP) products.

It is understood that the series’ average store performance is better than that of regular stores. It is expected to reach 200 stores by the end of 2026, signaling that MINISO is accelerating its full transformation into a globally leading IP operations platform.

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