Wine Price Insider March 30 Price Release: Market Divergence Continues, Overall Prices Remain High but Show Downward Trend

Sina Finance’s “Wine Price Insider” launches in a big way — real market prices of well-known baijiu brands are all under control

Data collected by Sina Finance’s “Wine Price Insider” over the past 24 hours shows that, as of March 30, terminal retail average prices across major baijiu product lines in China are exhibiting a rotation-and-differentiation pattern. If the main product lines each take one bottle to be sold as a complete bundled set, today’s total selling price is 9,930 yuan, which is down by 4 yuan from yesterday. Overall pricing remains in a high-end, narrow-range drifting downward trend, and market operations are still mainly characterized by adjustments within range-bound price boxes.

Today’s baijiu market sees 11 major product lines with four up, six down, and one flat. On the rise side, Guojiao 1573 leads in gains, up by 5 yuan per bottle year-over-year (month-over-month), with terminal quotes continuing to repair; Qinghua Fen 20 is up by 4 yuan per bottle; Wuliangye 1618 and Crystal Jianan Chun both increase slightly by 1 yuan per bottle. On the decline side, Yanghe Mengzhilán M6+ falls by 4 yuan per bottle, dropping to a low level near one month ago; Premium Moutai and Qinghua Lang both decrease by 3 yuan per bottle; Feitian Moutai and Xijiu Junpin both retreat by 2 yuan per bottle; Guaijinggu 20 is down slightly by 1 yuan per bottle. Wuliangye Pupu 8th-generation price remains unchanged month over month.

“Wine Price Insider” daily data sources come from about 200 collection points across major regions nationwide with reasonable distribution, including but not limited to酒企指定经销商, social distributors, e-commerce platforms, and retail outlets. The original sampling data are the real transaction terminal retail prices handled at each point over the past 24 hours, aiming to provide all sectors with an objective, scientific, and fully traceable dataset on market prices of well-known baijiu. As the New Year’s Day official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle, and on January 9 started selling Premium Moutai at 2,299 yuan per bottle, the magnet-like influence of this new channel on the two products’ market terminal retail average prices has gradually become apparent. The baijiu prices published daily by “Wine Price Insider” follow a calculation rule weighted by real成交量. We have already brought the quantifiable prices into the calculation of the terminal retail prices of the two liquor products.

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Regarding major news in the baijiu industry: during the National Spring Sugar and Alcohol Fair, the Chairman of Luzhou Laojiao, Liu Miao, pointed out that low-speed development in the baijiu industry will become the norm. The industry is currently in a special stage where three major cycles—economic, industry, and population—overlap and form a foundation. It shows the characteristics of “more (one), fewer (two), and three changes.” Total supply exceeds total demand; consumption scenarios and consumer groups decline; consumption generations, preferences, and ways of consumption change. Data from the National Bureau of Statistics show that regulated baijiu production has fallen from 13.58 million tons in 2016 to 3.55M tons in 2025. High-end baijiu business consumption is clearly affected by slowing infrastructure and real estate, with the 500–800 yuan “next-high-end” price band facing the most severe pressure. Liu Miao also believes that this round of adjustment will drive the industry to concentrate toward renowned liquor manufacturers and well-known producing regions. Policy tailwinds and the “three transformations” in consumption (from material to spirit, from socializing to self-pleasure, and from products to brands) bring opportunities for renowned liquor companies. He proposed that famous liquors should advance in four areas: enhancing “taste,” making it “lower alcohol,” promoting the “she economy,” and focusing on “youthfulness.” They should actively adapt to changes across five major scenarios—social gatherings, banquets, gift-giving, light drinking, and collecting. Luzhou Laojiao has already formulated the “156” strategy during the “15th Five-Year Plan 5 years” period, with the goal of moving into the first-tier group in the industry.

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Responsible editor：Wang Xiang