Many knockoff stories tend to give themselves a prominent "leader" label.

The leader's name is attractive, and its widespread dissemination leads everyone to assume and default to the following:
1. Not afraid of high prices, can keep chasing, eliminating retail investors' psychological barriers to buying high.
2. Evokes an image of a grand and ambitious blueprint.
3. Continue the relay, keep buying, and spread from one to ten, then ten to hundred.
4. Broaden the perspective to boost confidence; during oscillations and shakeouts, there's no need to sell because people believe it's the leader.
As a result, almost 99% are using the leader assumption to unload and lure others into buying.