Love Baby Store releases the 2026 "Quality Improvement, Efficiency Enhancement, and Return Focus" action plan, focusing on core business and shareholder returns.

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Data from Zhongfang Network: On April 4, Shanghai Aiyingzi Business Service Co., Ltd. announced that, following deliberation and approval by the board of directors, it has formally released its 2026 “Improve Quality, Enhance Efficiency, and Earn Back Returns” action plan. The plan is designed to respond to regulatory calls, practice the concept of “putting investors first,” and promote the company’s high-quality development through multi-dimensional measures including focusing on its core business, optimizing governance, strengthening communication, and returning value to shareholders.

Under the plan, the company’s core operating strategy for 2026 will be centered on “channels + brands + multiple industries.” In terms of store operations, the company will rely on a standardized model, focus on deploying in high-potential emerging regions, and optimize its existing network. At the same time, it will improve reach efficiency by combining new channels such as instant retail. In management, the company will deepen digital operations and promote the application of AI technology in scenarios such as goods, inventory, and training to improve efficiency. In product development, it will continue to drive innovation, promote its own brands such as Hélànlí and Yìbǐ to penetrate the national market, and build a virtuous cycle of “product-driven channels and channel-driven products.” For industry expansion, it will continue to deepen cooperation with Bandai Namco, and roll out more integrated stores featuring IP exhibitions and sales in major national business districts.

Regarding investor returns, the company reaffirmed its stable cash dividend policy. Since its listing in 2018, the company has implemented annual cash dividends for 8 consecutive years, and has implemented interim dividends for 2 consecutive years. Cumulative dividends totaled 337 million yuan. In 2026, the company commits to continue improving its return mechanism and sharing the fruits of development with shareholders.

To enhance transparency and communication efficiency, the company will continue to optimize information disclosure and plans to innovatively use forms such as short videos and online live streaming to convey the company’s strategy and business highlights to the market in a more vivid way. In terms of corporate governance, it will continue to improve systems and strengthen compliance fulfillment awareness and capabilities among “key minority” groups such as directors and senior executives.

The company also disclosed key operating data for 2025: full-year operating revenue of 3.78B yuan, up 9.09% year over year; net profit attributable to shareholders of listed companies of 81.4568 million yuan; and net cash flow from operating activities of 373 million yuan, up 11.83% year over year. As of end-2025, the total number of offline stores of the company has already exceeded 530.

In the announcement, Aiyingzi stated that this action plan is an initial plan based on current circumstances and does not constitute a substantive commitment; implementation may be affected by uncertainties such as the macroeconomic environment and market conditions.

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