2026 World Cup introduces prediction markets, FIFA signs with ADI Predictstreet

BlockBeats message, April 4, FIFA announced an agreement covering multiple years with ADI Predictstreet, with the latter becoming the official prediction market cooperation partner for the 2026 World Cup. This is also the first time FIFA has introduced a prediction market mechanism to enhance the fan engagement experience.

Under the cooperation agreement, fans can make predictions on the platform about match outcomes, event data, player performance, and key incidents. The platform will run on ADI Chain and use official historical data to support its analysis, and it will also launch free-to-play prediction features.

The 2026 World Cup will be co-hosted by the United States, Canada, and Mexico, expanded to 48 teams and 104 matches in total. FIFA President Gianni Infantino said this move is intended to enhance global fans’ sense of participation through innovative ways.

Notably, FIFA did not choose established platforms such as Polymarket or Kalshi this time, but instead collaborated with ADI Predictstreet, which has not yet officially launched. The official statement said the platform will follow a regulatory and compliance framework and introduce real-time monitoring mechanisms to help prevent abnormal trading behavior.

Boosted by the news, the ADI token price hit a new all-time high, topping out at $4.54, up about 12% over the past week. Market analysts believe this move marks a new stage in the integration of prediction markets with sports events, and it may also draw further attention from regulators to related trading patterns.