Birmingham-based Regions targets 150 new branches in Southeast expansion push

Regions Financial Corp. plans to open 135 to 150 new branches in high-growth markets across Florida, Georgia, and Tennessee over the next five years, accelerating a strategy originally planned for seven years. While expanding, Regions aims to maintain its overall branch count by closing roughly the same number of existing locations as it opens new ones. This expansion is a response to increasing competition in the Southeast, particularly from major financial institutions, and emphasizes the continued importance of physical branches for customer guidance and brand identity.