Research Brief | Jiaman Apparel Receives Research from Two Institutions, Including Zheshang Securities. Hush Puppies' 2026 Marketing Plan and Multi-Brand Strategy Revealed

Beijing Jiaman Fashion Co., Ltd. (hereinafter referred to as “Jiaman Fashion”) held a strategy meeting at the China Grand Hotel on March 27, 2026, hosting a research delegation from two institutions including Zheshang Securities and China Life Pension Insurance. The company’s Vice General Manager and Board Secretary Cheng Linna attended the meeting and provided detailed answers to investor concerns regarding brand marketing, business planning, market dynamics, and other issues.

Basic Information on Investor Relations Activities

1. Zheshang Securities - Zhan Lu Yu, Zhou Min; 2. China Life Pension Insurance - Cui Heng Xu | | Date | March 27, 2026 | | Location | China Grand Hotel | | Names of Company Representatives | Vice General Manager, Board Secretary: Cheng Linna |

Core Insights from the Research

Hush Puppies 2026 Marketing Plan: Online and Offline Synergy to Strengthen Brand Awareness

In response to institutional inquiries about the Hush Puppies brand’s 2026 marketing planning, the company stated it will continue to promote regular celebrity collaborations, influencer endorsements, and online promotions, while also conducting a series of advertising and ground promotion activities in conjunction with offline channel deployment. In the long run, the company will increase marketing investments appropriately based on the brand’s development stage to further strengthen brand awareness and accumulate brand momentum.

Brand Style Positioning: Upholding “Classic Casual,” Focusing on Family Warmth

Regarding whether the Hush Puppies brand style will continue to focus on classic casual, the company clearly stated that the brand will always adhere to the spirit of “WE INVENTED CASUAL,” serving as a high-end casual lifestyle brand designed for the whole family, carrying classic aesthetics that embody family warmth, and striving to create a relaxed, optimistic, and sunny lifestyle experience that integrates comfort and warmth into daily life.

Adult Footwear Business: New Team Just Started Operating for One Season, Products Developed In-House

Concerning the composition of the adult footwear team, the company revealed that a footwear division has been established, and the adult footwear business has just started operating for one season, with the team’s formation being relatively short, and existing products are primarily developed in-house.

Sales Discount Strategy: Basically Stable, Slight Fluctuations with the Market

Regarding whether the sales discounts for various categories will change, the company pointed out that the sales discounts for each brand will remain basically stable at the current level, with slight fluctuations in the future based on market conditions and promotional strategies.

Consumer Market Observation: Spring Demand Release Drives Increased Activity

When asked if there has been an improvement in the recent consumer market, the company indicated that with the release of spring renewal consumption demand, coupled with the ongoing upgrades of the company’s brand products, displays, and store images, the recent consumer spending enthusiasm in the market has increased.

Future Planning: Ample Cash Flow Does Not Exclude Brand Acquisitions, Focus on Existing Business

Regarding whether the company is considering acquiring other brands in the future, it stated that it currently has ample cash flow and strong core business profitability. If suitable brand targets arise, it will not exclude considering acquisitions to完善multi-brand matrix, but at this stage, the main goal will still be to manage existing brand businesses well and expand brand assets.

Disclaimer: The market carries risks, and investment should be cautious. This article is automatically published by an AI model based on a third-party database and does not represent the views of Sina Finance. Any information appearing in this article is for reference only and does not constitute personal investment advice. Please refer to the actual announcement for any discrepancies. For inquiries, please contact biz@staff.sina.com.cn.

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Editor: Xiao Lang Quick Report