Salesforce Uses Momentum Deal To Turn Calls Into CRM Value Question

Simply Wall St

Thu, February 26, 2026 at 11:12 AM GMT+9 3 min read

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CRM

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Salesforce (NYSE:CRM) has acquired conversational AI platform Momentum to feed voice and video data into Agentforce 360 and Slackbot.

The deal is aimed at automating the ingestion and analysis of unstructured customer conversations from third party channels for enterprise sales teams.

The company plans to use Momentum’s technology to turn previously untracked calls and meetings into CRM insights that support sales workflows.

Salesforce, trading at $191.75, is taking this step at a time when investors are closely watching how large software platforms respond to AI driven changes in enterprise buying. The stock is up 2.1% over the past week, while the return over the past 30 days is a 16.4% decline and the year to date return is a 24.4% decline, with a 37.2% decline over the past year. In that context, plugging conversational data directly into Agentforce 360 and Slackbot highlights Salesforce’s focus on deepening the usefulness of its core CRM stack for sales teams.

For investors, this move centers on whether Salesforce can make AI driven workflows feel less like an add-on and more like part of the everyday sales motion. If the company can turn previously unstructured voice and video conversations into reliable, low-friction CRM inputs, it may influence how customers view the value of staying within the Salesforce ecosystem compared with testing alternatives that also use AI for workflow automation.

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NYSE:CRM Earnings & Revenue Growth as at Feb 2026

We’ve flagged 0 risks for Salesforce. See which could impact your investment.

Quick Assessment

**✅ Price vs Analyst Target**: At US$191.75 versus a US$306.29 analyst target, the price sits about 37% below consensus.

**✅ Simply Wall St Valuation**: Simply Wall St estimates the shares are trading roughly 45.6% below fair value.

**❌ Recent Momentum**: The 30 day return is a 16.4% decline, so sentiment has been weak recently.

There is only one way to know the right time to buy, sell or hold Salesforce. Head to the Simply Wall St company report for the latest analysis of Salesforce’s Fair Value.

Key Considerations

📊 The Momentum acquisition is about deepening Salesforce's CRM value by turning voice and video interactions into structured data that sales teams can actually use.

📊 Watch how quickly these capabilities show up in Agentforce 360 and Slackbot usage, and whether they help justify Salesforce's P/E of about 24.9 versus the software industry average near 24.2.

⚠️ The key risk is execution. If integration is slow or clunky, customers may not change workflows and the AI features could see limited adoption.

 






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Dig Deeper

For the full picture including more risks and rewards, check out the complete Salesforce analysis. Alternatively, you can check out the community page for Salesforce to see how other investors believe this latest news will impact the company’s narrative.

_ This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._

Companies discussed in this article include CRM.

Have feedback on this article? Concerned about the content? Get in touch with us directly._ Alternatively, email editorial-team@simplywallst.com_

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