Yimiao Tian officially acquires Xunxi Technology: solidifying the foundation for 1 billion yuan in annual revenue

Ask AI · How can Yimu Tian’s acquisition of Xunxi Technology fill gaps in the agricultural industry chain?

To support Yimu Tian’s push toward its 2026 full-year target of RMB 1 billion in revenue.

According to the news “IPO Early Know,” Yimu Tian Group has officially announced that it has completed its strategic acquisition of 100% of the equity of Ningbo Xunxi Technology Co., Ltd. This is Yimu Tian’s major move: having been deeply involved in the agriculture sector for 15 years, it is starting key布局 from agricultural product origins to city retail markets, and it is also upgrading from an agriculture B2B transaction platform to a full-industry-chain ecosystem service system.

After the acquisition is completed, as a core C-end business segment within Yimu Tian, Xunxi is expected to bring a direct revenue increase of RMB 500 million to the company’s annual revenue. Through integrating Xunxi’s** technology’s core advantages in full-category supply chains, professional retail operations, and government-and-enterprise high-value channels, the acquisition will comprehensively strengthen Yimu Tian’s retail business capabilities, and deeply empower its**** Wolaicai industrial services. It will enable a comprehensive value reconfiguration across the entire agricultural industry chain—from origin to the end market, from matchmaking to operations, and from a single revenue stream to diversified profitability. This not only opens up new growth space for Yimu Tian, but also creates a new model of deep integration across all stages of the agriculture digitalization industry.**

A benchmark for high-value e-commerce operations in a blue-ocean market

In fact, government-and-enterprise procurement is a large market full of blue-ocean opportunities, and Xunxi’s core business is positioned right there. As a technology-driven e-commerce integrated operations service provider co-founded by senior internet professionals—including former executives from Alibaba and NetEase—as core management, Xunxi has formed an unreplicable competitive advantage in government-and-enterprise high-value scenarios and in the field of digital retail operations.

As a channel e-commerce operations business driven by technology, Xunxi’s core services cover nearly 200 high-value customers, including finance, government, education, and large enterprises. It provides tailored services such as corporate centralized procurement, employee benefits, and marketing procurement. According to audited data, in 2025 its transaction volume exceeded RMB 340 million, forming business characteristics in government-and-enterprise orders with high stickiness, high repeat purchase rates, and high gross margins. In the supply chain dimension, it has already completed direct-supply cooperation with over 1,300 well-known brands, building a full-category supply chain system with more than 250,000 SKUs. It covers fast-moving consumer goods across all categories such as grains and oils, snacks, and daily necessities. It also has a mature fulfillment system, enabling stable low pricing and controllable product quality. In terms of digital capabilities, it has end-to-end capabilities including the development of a mall platform, digital marketing planning, and private-domain traffic operations—laying a solid digital foundation for deep integration with the agricultural industry.

According to the announcement, to safeguard the interests of listed company shareholders, to lock in the performance growth expectations after the merger and acquisition, the transaction sets a strict three-year performance guarantee and earn-out mechanism. Xunxi’s founder and core management team serve as the only performance commitment entities, with clear agreements on net profit assessment targets for the three accounting years of 2026/2027/2028, year by year. During the commitment period, for each year that the Xunxi core team completes the corresponding net profit assessment target, it will, in accordance with the agreement, receive the corresponding cash rewards and equity incentive options in installments. If the agreed performance targets are not met, the core team must fulfill the corresponding performance compensation obligations under the agreement terms.

Production, supply, and sales integrated—opening up a whole new growth space

Since Yimu Tian was established in 2011, it has always been deeply focused on the agriculture B2B sector. It has already built a full-chain B2B service system covering agricultural planting, large-scale distribution, origin-based delegated procurement, and offline services. The company has business segments including the Yimu Tian APP digital platform, Douniu smart delegated selling, Wolaicai origin delegated procurement, township supermarkets, and Wozhongtian’s own bases, as well as its own brand agricultural inputs. With solid advantages in origin-based inventory sources, offline township channels covering the entire country, and a mature agricultural digital infrastructure foundation, it has become China’s largest agriculture product B2B digital service platform.

Through this acquisition, Yimu Tian will focus on achieving deep synergy between Xunxi’s city high-end government-and-enterprise channels and its Wolaicai business, while continuously expanding the efficiency of terminal monetization for agricultural products. At the same time, it will strengthen retail business capabilities in an all-round way, opening up a whole new growth space.

As a core segment of Yimu Tian’s rural industry service business, Wolaicai has hundreds of purchasing and selling outlets nationwide. Meanwhile, around farmers’ production and daily life needs, it continues to develop offline retail formats such as supermarkets and agricultural comprehensive service stations. It has solid advantages in origin-based supply sources, offline fulfillment, and township channels. According to reports, Wolaicai’s procurement and sales outlets achieved 2.5x growth in 2025. It targets reaching RMB 10 billion in sales by 2030 and building the largest agriculture product procurement and sales service network in China.

Combined with the business advantages of Xunxi Technology, the parties’ deep integration will bring three core value pillars, becoming an important support for filling gaps in the full agricultural industry ecosystem service system:

First, it fills shortcomings in full-category supply chains. Through Xunxi, agricultural products can achieve seamless connection between “high-quality goods from the source” and “high-end channels.” Xunxi’s supply chain and operations experience in city fast-moving consumer goods and daily chemicals will also be extended via Wolaicai’s offline supermarket services to meet the comprehensive consumption needs of millions of farmers in lower-tier markets. With 250,000+ SKUs, Wolaicai can achieve “fresh food traffic generation + branded product gross margin profits,” and its average order value and overall gross margin rates will increase significantly. Second, it strengthens C-end retail operations capabilities, further improving standardized and digital levels of offline retail, and enhancing store operating efficiency and profitability. Third, it wins high-value government-and-enterprise channels, introducing stable demand for orders into the agricultural industry chain, while also optimizing the profit structure and breaking the limitations of a single profit model.

Once the Xunxi acquisition is completed, it will drive Wolaicai to achieve full coverage of end-to-end capabilities—from the agriculture industry end to the consumption end, and from B-end centralized procurement to C-end retail—so that Yimu Tian can truly upgrade from an “agriculture B2B platform service provider” to an “full-industry-chain ecosystem service provider.”

Building an agriculture full-industry-chain ecosystem service system in an all-round way

Of course, **the acquisition of Xunxi Technology not only fills capability gaps and strengthens business synergy for Yimu Tian, but also pushes the company to complete a comprehensive upgrade of its business model and deeply reshape its business system—from a traditional single-profit model to a diversified revenue structure; from slow offline expansion to large-scale breakthroughs. Ultimately, it builds an ecosystem service system covering the entire agricultural value chain, ushering the agriculture digitalization industry into a new stage of value reconfiguration. **

Based on Xunxi’s business data, the RMB 340 million sales revenue combined with a high-speed growth track of over 50% will bring Yimu Tian about RMB 500 million in revenue growth for its 2026 fiscal year. This will also drive Yimu Tian’s upgrade from the previously single profit model of B2B platform “matchmaking commissions” and service fees to a diversified revenue structure of “platform service fees + supply chain commissions + self-operated agricultural inputs revenue + government-and-enterprise service customer services + order agriculture revenue,” thereby building an full-industry-chain ecosystem service system covering agriculture planting, origin-based delegated procurement, large-scale distribution, offline retail, and government-and-enterprise centralized procurement. It will achieve efficient linkage across each stage of the agricultural industry chain. The formation of this full-industry-chain ecosystem service system lays a solid foundation for Yimu Tian to hit its 2026 full-year revenue target of RMB 1 billion.

In the future, as Wolaicai’s offline service network rapidly expands and Xunxi Technology’s e-commerce channels strongly complement, Yimu Tian will continue to accelerate the building of an agriculture full-industry-chain ecosystem service system covering everything from production to distribution and consumption. It will further consolidate its leading position in the agriculture digitalization field, continuously promote improvements in the circulation efficiency and value of the agriculture industry, provide the market with more sustainable value-added opportunities, and provide the industry with stronger digital technology momentum.