Tsingtao Brewery's revenue in 2025 increased by 1.04% to 32.473 billion yuan, with sales of mid-to-high-end and above products rising by 5.2%.

On March 26, Qingdao Beer released its financial report for 2025. It disclosed that the company’s revenue increased by 1.04% to 32.473 billion yuan last year, with net profit attributable to shareholders rising by 5.6% to 4.588 billion yuan. Product sales reached 7.648 million kiloliters, a year-on-year increase of 1.5%.

Image source: Corporate announcement screenshot

The financial report mentioned that the company has implemented refined operations in its traditional advantageous markets along the Yellow River, further solidifying its market advantage, while continuously enhancing market share and profitability. The development effect in the northern market has become increasingly evident. In the southern market, through positive accumulation, the company has continuously optimized and improved its product structure, focusing on regional and channel breakthroughs to achieve quality development.

In overseas markets, through product innovation, regional expansion, brand strengthening, model breakthroughs, and strategic upgrades, the company has steadily promoted its “One Arc, Three Wings, Multi-Point” market layout, achieving local production and sales in international markets for the first time, with the brand’s international influence continuously increasing.

The company is accelerating the layout of various emerging channels such as online and instant retail, deepening the implementation of innovative operational models like “Fresh Direct Delivery,” with online channels experiencing sales growth for 13 consecutive years.

The company is speeding up the implementation of the Qingdao Beer “1+1+1+2+N” product strategy, promoting brand optimization and product structure upgrades, and accelerating the cultivation of major products and innovative categories.

During the reporting period, the main brand of Qingdao Beer achieved product sales of 4.494 million kiloliters, a year-on-year increase of 3.5%; products in the mid to high-end range achieved sales of 3.318 million kiloliters, a year-on-year increase of 5.2%. Products such as Qingdao Beer Classic series, White Beer, and Ultra High-End series continued to reach historical sales highs, with White Beer showing rapid growth.

During the reporting period, the company’s technological innovation momentum was continuously released, with significant results in transformation. It promoted product innovation around new consumer demands, comprehensively upgrading and expanding its product matrix. Several new products, including Qingdao Beer “Light Dry, Ultra Dry, Whole Wheat National Trend, Whole Wheat Premium, Jasmine White Beer, Cherry Blossom White Beer, Whole Wheat Black Beer, and Hazy IPA,” are leading the health-oriented, personalized, and diversified consumption trends. Qingdao Beer Light Dry products fill the gap in the low-sugar, low-calorie segment while maintaining the classic flavor of Qingdao Beer.

(Corporate announcement)

(Edited by: Lin Chen)

Keywords: Qingdao Beer Beer