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[Easter] "Chocolate Thief" Steals 12 Tons of KitKat and 410,000 Bars of Chocolate, Potentially Affecting European Supply
As Easter approaches, demand for chocolate during the festive season rises, and Europe is experiencing a chocolate heist. Food giant Nestlé reported that a truck carrying 413,800 bars of “KitKat” was stolen while in transit. Market analysts predict this could impact the supply of Easter chocolate in Europe.
The company stated that the shipment weighed 12 tons. After departing from a factory in central Italy, the entire batch of KitKats and the truck disappeared en route to Poland and remains missing to this day. However, the specific location of the truck’s disappearance and the total value of the shipment have not been disclosed, and they are working closely with local authorities and supply chain partners to investigate.
KitKat has long used the slogan “Have A Break, Have A KitKat.” A KITKAT spokesperson jokingly remarked that the thief seemed to have a “too literal” understanding of the word “Break,” using over 12 tons of chocolate to “break away” (another interpretation of Break).
Consumers can scan the batch code on the product to track and identify whether the goods were stolen.
While KitKat appreciates the extraordinary taste of the criminals, the theft of goods is an escalating issue for businesses of all sizes. The company believes that the stolen products may end up in unofficial sales channels and stated that each product has an individual batch code that can be traced by scanning. If suspicious products are detected, the relevant system will provide alerts to notify the brand for follow-up action.
In three years, losses from goods theft amount to billions of euros.
It is worth noting that a report from the International Union of Marine Insurance (IUMI) and the Transport Asset Protection Association (TAPA) in February indicated that between 2022 and 2024, 129 countries recorded nearly 160,000 incidents of crime related to goods, with total losses estimated in the billions of euros.