Pop Mart small home appliance products have begun large-scale stockpiling.

LightningPacketLoss · 2026-03-28T11:52:25+00:00

On March 25th, during Pop Mart's earnings call, Chairman and CEO Wang Ning stated that they will launch IP-centric derivative small home appliances in April, which will be sold on e-commerce platforms such as JD.com.It is reported that the core OEM manufacturer for Pop Mart's small home appliances is Xinbao Co., Ltd. The cooperation between the two parties mainly follows an OEM model, currently covering product categories such as electric kettles, coffee machines, electric toothbrushes, and hair dryers. They are now in the stage of large-scale inventory preparation, with the target market plan possibly prioritizing domestic sales before expanding overseas. ( Blue Whale News

LightningPacketLoss

2026-03-28 11:52:25

On March 25, during the performance conference call of Pop Mart, Chairman and CEO Wang Ning stated that they will launch IP-centric derivative small home appliance products in April, which will be sold on e-commerce platforms such as JD.com.

It is reported that Pop Mart’s core small home appliance OEM partner is Xinbao Co., Ltd., and their cooperation model mainly involves OEM production. Currently, the product categories include electric kettles, coffee machines, electric toothbrushes, and hair dryers, and they have now entered a large-scale stocking phase, with the target market planning to focus on domestic first and then overseas. (Blue Whale News)

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