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Reya integrates with Ethena: Perpetual markets shift from margin trading to yield farming
Yield Narrative Steals Traders’ Attention
The sudden increase in discussions about Ethena is no coincidence. A typical DeFi reflexivity: Reya launched Ethena’s USDe/sUSDe in the LP pool, while also kicking off a trading competition that requires holding the renamed RLP tokens to participate. In an environment where yields are generally scarce, the repeatedly mentioned approximately 24% APY in live streams stands out, with KOLs branding it as “institutional-grade liquidity,” spreading rapidly. Meanwhile, those “ENA has fallen 89% since Trump’s inauguration” lists on social media actually helped Ethena gain some exposure—people noticed its stability, with spot prices consistently ranging between $0.098 and $0.100. When comparing highly interactive tweets (single post with 262,000 views), Reya announcements, and on-chain data, positive news overshadowed bearish sentiment—yet trading volume did not significantly increase. This “high attention, low capital inflow” state indicates more of a position intention rather than actual capital entering with real money.
“Bearish List” Is Just Noise
Most memes about “Trump-era crash” are exaggerated. These lists lump ENA with unrelated assets like PEPE and TRUMP, completely ignoring Ethena’s delta-neutral design that keeps prices within a range. Tweets from big accounts like @AshCrypto, driven by greed-fear emotions and sarcastic “Thank you, Mr. President” narratives, spread the message—but open interest and funding rates show no reaction. The real driver is Reya’s competition mechanism: holding over $100 in RLP and completing over $10,000 in trading volume are required to compete for 16 million REYA rewards. This is the real discussion wheel, where traders compete based on realized PnL rankings. Overly amplifying the “bearish” narrative ignores Ethena’s weekly reserve proofs that provide a hedging position. The timing also makes sense—Reya’s live streams and pool renaming just as the market needs a “hedge narrative,” with yield farmers sensing the opportunity first.
Conclusion: Integration narratives can be sustained—this is an early sign that Ethena is establishing itself in the perpetual yield space. The hype around bearish lists won’t last long. If TVL doesn’t continue to grow after the competition rewards end, a pullback should be hedged; currently, it’s more like the beginning of a position migration, not a fleeting hype.
Judgment: This is an “early” window. The biggest beneficiaries are perpetual traders chasing composable yields and institutions or funds providing LP/market-making. Pure directional short-term traders have little advantage.