Li Auto Launches "Store Partner Program": Frontline Stores Will Participate in Profit Sharing

IT House, February 27 — According to Leifeng.com’s “New Smart Drive” today, on the morning of February 27, Li Auto internally issued a notice announcing the official launch of the “Store Partner Program.”

The report states that this plan is not a franchise model as perceived by the outside world, but rather a partner incentive mechanism aimed at frontline store managers. The core goal is to improve store management capabilities and respond to increasingly fierce market competition. Several people close to Li Auto revealed that the plan is gradually being implemented, with some flagship stores already starting pilot programs.

The report also mentioned that frontline stores will have greater autonomy in operational decision-making and will directly participate in store profit sharing. A person close to the plan said that essentially, this is an organizational adjustment focused on frontline operational capabilities: “The company hopes to place those who truly understand users and the market in more core positions, allowing them to run stores as if they were managing their own business.”

TechCrunch Auto previously reported that Li Auto, which is expected to experience negative growth in 2025, plans to launch a counterattack in 2026, with the primary goal of strengthening its extended-range and high-end markets. Market sources predict that Li Auto has preliminarily set a growth target of about 40% for 2026, corresponding to approximately 550,000 units sold (IT House note: about 410,000 units in 2025).