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AppLovin misses quarterly revenue estimates amid advertising competition
AppLovin misses quarterly revenue estimates amid advertising competition
Reuters
Thu, February 12, 2026 at 7:37 AM GMT+9 1 min read
In this article:
APP
-3.41%
META
-0.30%
Feb 11 (Reuters) - Marketing platform AppLovin missed market estimates for fourth-quarter sales on Wednesday, indicating tepid demand for its advertising services amid increasing competition and an uncertain macroeconomic environment.
Companies ranging from Big Tech to up-and-coming advertising platforms have been fighting each other for prized ad dollars, creating an increasingly competitive landscape, challenging providers such as AppLovin.
Shares of the company fell nearly 3% in extended trading, after the company reported December quarter sales of $1.66 billion, missing analysts’ average estimate of $1.70 billion according to data compiled by LSEG.
Social media giant Meta Platforms bidding heavily into Apple’s iOS traffic would be a genuine challenge as increased density in ad auctions could increase ad pricing and compress net margins, analysts at Jefferies said in a note ahead of earnings.
A cautious spending environment has also emerged from uncertain macroeconomic conditions, with enterprises across industries holding back on big expenses as they prioritize spending on artificial intelligence integration and mission-critical applications.
AppLovin’s fourth-quarter net income grew 84% to $1.10 billion.
Still, the company forecast first-quarter sales between $1.75 billion and $1.78 billion, above estimates of $1.67 billion.
(Reporting by Arsheeya Bajwa in Bengaluru; Editing by Krishna Chandra Eluri)
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