Goodyear completed its “Goodyear Forward” transformation plan in 2025, which saved the company $1.5 billion, but still saw its full-year sales dip 3.2% to $18.3 billion due to tariffs and trade policy, resulting in a net loss of $1.7 billion. The company plans further job cuts and consolidation efforts in 2026 while continuing to apply the savings philosophy of its transformation plan.
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Goodyear fell short in 2025 with $18.3B in sales
Goodyear completed its “Goodyear Forward” transformation plan in 2025, which saved the company $1.5 billion, but still saw its full-year sales dip 3.2% to $18.3 billion due to tariffs and trade policy, resulting in a net loss of $1.7 billion. The company plans further job cuts and consolidation efforts in 2026 while continuing to apply the savings philosophy of its transformation plan.