"Post-80s" Huang Jun appointed as General Manager of Daye Trust; the company recently completed Guangdong's first pension trust real estate pre-registration.

China Internet Finance February 27 - Recently, the Guangdong Financial Regulatory Bureau approved Huang Junda’s qualification for the position of General Manager at Daye Trust Limited Liability Company (referred to as “Daye Trust”). Notably, this state-owned trust company has recently undergone leadership changes, achieved breakthroughs in the pension finance sector, and completed Guangzhou’s first pension trust real estate pre-registration.

** “Post-80s” Vice General Manager Confirmed **

According to public information, Huang Jiu is 46 years old and has extensive asset management experience. He has served as Director of Market Development and Assistant Manager at China Orient Asset Management Guangzhou Office, General Manager of Investment Management at Daye Trust, Senior Manager of the Jiangmen Business Department at China Orient Asset Management Guangzhou Office, Assistant General Manager of Shenzhen Branch and Assistant General Manager of Guangdong Branch at China Orient Asset Management, and Vice General Manager of Daye Trust.

Daye Trust is a non-bank financial institution approved by the State Financial Supervision and Administration Bureau. It was re-registered and began operations in March 2011, with a registered capital of 2 billion yuan, based in Guangzhou. The company operates with dual headquarters in Guangzhou and Beijing, with branches in Shanghai, Wuhan, Hangzhou, and Fuzhou.

Regarding ownership structure, Daye Trust has three shareholders. China Orient Asset Management holds 41.67%, Guangzhou Financial Holdings Group holds 38.33%, and Guangdong Jingxin Power Group holds 20%. As the largest shareholder, China Orient Asset Management grants Daye Trust the background of a central enterprise.

Operational data shows that by 2025, Daye Trust is expected to achieve revenue of 381 million yuan, a year-on-year increase of 6.75%, and a net profit of 32 million yuan. In 2024, the company achieved operating income of 357 million yuan, up 20.80% year-on-year; fee and commission income of 330 million yuan, up 28.67%; and a net profit of 54.32 million yuan.

In January 2026, Daye Trust’s wealth direct sales business had a strong start, raising 1.213 billion yuan, a 47% increase compared to the same period in 2025. Alongside growth, product innovation and structural optimization have yielded results. The Beijing Wealth Center collaborated with business units to launch the “Changhong No. 1” active allocation flagship product, raising 83 million yuan. The Shanghai Wealth Center, working with business units, launched customized asset service trusts totaling 253 million yuan, serving 13 individual clients and one institutional client.

** Guangdong’s First Pension Trust Real Estate Pre-Registration **

It is learned that, at the time of leadership change, Daye Trust has made breakthroughs in pension financial innovation. Recently, Daye Trust’s family office successfully completed the pre-registration of the real estate for the “Daye Trust - Fuyoutian Nian No. 2 Pension Trust” at the Guangzhou Real Estate Registration Center. This project is Guangdong’s first real estate trust pre-registration established specifically for pension trusts, and also one of the first central enterprise trust projects in Guangzhou following the pilot of real estate trust property registration.

In July 2025, the Guangdong Regulatory Bureau of the National Financial Supervision and Administration, Guangzhou Planning and Natural Resources Bureau, and other departments jointly issued a pilot notice, officially including Guangzhou in the real estate trust property registration pilot program. The pilot introduced the “pre-registration” model, allowing real estate to be registered as trust property before meeting transfer conditions, effectively locking in property rights and enhancing the flexibility and safety of establishing real estate trusts.

This project involves residential properties in Guangzhou entrusted as trust assets, creating wealth protection plans through professional asset management, highlighting four core advantages of the pension trust system. The mechanism strengthens pension security by converting existing properties into long-term stable pension cash flows, replacing traditional reliance on human care with professional financial mechanisms. It enables intergenerational inheritance by allowing the settlor to predefine inheritance objects, proportions, and timing, while using trust legal structures to avoid risks related to marriage and debts. Third-party payments facilitate convenient pension funding, with trust accounts directly paying fees to nursing homes and care institutions, ensuring dedicated funds without complicated procedures for the elderly. Security management protects wealth by effectively avoiding risks like telecom fraud and illegal fundraising; even if the settlor loses mental capacity, the trust assets are managed by professionals, and real estate cannot be disposed of without the trustee’s consent after pre-registration.

Real estate can be registered before completing all transfer procedures, broadening the scope of trust assets; during trust establishment, there is no need for immediate payment of high taxes such as deed tax and personal income tax, easing the settlor’s financial burden; the functions of asset independence and risk isolation are reinforced.

As a central enterprise trust institution, Daye Trust’s implementation of Guangdong’s first pension trust real estate pre-registration is a concrete practice of national pension security policies. The integration of real estate trusts and pension finance activates the value of existing properties, transforming “immovable property” into “liquid cash flow,” filling an innovation gap in the Greater Bay Area’s pension finance sector.

** Focusing on Asset Service Trusts **

According to the 2026 Party Building and Business Management Work Conference, 2026 marks the beginning of the “14th Five-Year Plan” and is a critical window for laying the foundation for the company’s transformation. The meeting emphasized focusing on two main lines: expanding business transformation and tackling risk projects; leveraging internal reforms centered on organizational and personnel restructuring, and deepening collaboration with China Investment Corporation and Orient Asset Management.

The conference highlighted the importance of vigorously developing asset service trusts as a valuable blue ocean, serving as an important means to fulfill financial missions and advance the “Five Major Articles” of finance. It encourages seizing opportunities in wealth management service trust registration breakthroughs, refining comprehensive service solutions; exploring “trust + services/insurance” models for pension trusts to meet aging society demands; and actively promoting the development of charitable and philanthropic trusts.

Daye Trust stated that, moving forward, it will take this first pension trust real estate pre-registration in Guangdong as an opportunity to leverage the responsibilities and professional advantages of a central enterprise, deepen innovation in pension financial products based on social needs, and continue exploring fields like wills and charitable trusts. It aims to promote the deep integration of trust systems with pension and healthcare scenarios. Additionally, it will strengthen professional capacity building, improve real estate trust service systems, and help families achieve pension security and healthy asset cycles.

Huang Jun’s appointment as General Manager of Daye Trust comes at a critical time as the company advances its business transformation and deepens innovation. His experience in asset management is expected to inject new momentum into the company’s development. With the successful landing of Guangdong’s first pension trust real estate pre-registration, whether Daye Trust can seize opportunities in the pension finance sector remains a focus for China Internet Finance.