Samsung Stock Jumps Alongside Plans to Reevaluate Its Edge Smartphone Line

FomoAnxiety · 2026-02-27T15:31:24+00:00

Samsung Electronics is reconsidering its ultrathin smartphone line due to the poor performance of the Galaxy S25 Edge. As consumer interest in super-thin devices wanes, the company may shift focus to other innovations like folding smartphones.

FomoAnxiety

2026-02-27 15:31:24

Abstract generation in progress

Samsung Electronics SSNLF +54.05% ▲ stock is a hot topic on Friday after the electronic device company revealed that it’s considering a shakeup to its smartphone line. Samsung’s Mobile Experience Business head, Won-Joon Choi, told _Bloomberg _that the company is weighing the continuation of its line of ultrathin smartphones.

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According to Choi, the Samsung Galaxy S25 Edge didn’t perform as well as the company hoped. This was Samsung’s first attempt at mimicking rival Apple’s AAPL -1.54% ▼ incredibly thin smartphone design philosophy for the iPhone Air. Interestingly, super thin smartphones don’t appear to appeal to consumers, as the iPhone Air also didn’t perform as well as expected.

Considering the lukewarm reception to the Galaxy S25 Edge, it makes sense that Samsung would consider dropping the line. It would also allow the company to focus on other developments, such as folding smartphones. These have been growing in popularity, though Samsung may have taken the idea a bit too far with its massive Tri-Fold smartphone, which is on the chopping block alongside the Edge line. One fold appears to be enough for consumers, as two folds are too many.

Samsung Stock Movement Today

Samsung Electronics stock was up 54.05% after the markets closed yesterday. Investors will note that this gain came after Nvidia’s NVDA -1.64% ▼ latest earnings report. This pushed SSNLF stock and SK Hynix shares higher.

Is Samsung Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Samsung is Moderate Buy, based on two Buy ratings over the past three months. There is no average price target for SSNLF stock, meaning its upside potential is unknown.

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