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Amazon's Lost Puppy Super Bowl Commercial Backfires: 'Get This Creepy Technology Away From Our Homes'
Amazon’s Ring Super Bowl commercial, intended to show how smart home cameras could help find lost pets, has backfired, sparking concerns about privacy and surveillance. Senator Ed Markey criticized the ad, stating it highlights how Amazon’s technology could be used to “surveil and identify humans.” In response to public outcry, including past allegations of spying, Amazon has canceled its planned partnership with surveillance company Flock Safety.