Ulta Beauty Expands Wellness Brands And Athlete Campaign As Valuation Stays Rich

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Ulta Beauty is expanding its product offerings by introducing two new brands, SickScience and Luna Bronze, and launching the “Ulta Beauty Roster” campaign to feature professional female athletes. These initiatives aim to blend merchandise growth with a focus on wellness and community engagement. Despite these strategic moves, the company’s valuation remains rich, trading approximately 35.9% above its estimated fair value.

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