The grandson of Reese’s Peanut Butter Cups founder, Brad Reese, has accused The Hershey Co. of “ruining” Reese’s by switching to cheaper ingredients like compound coatings and peanut créme. While Hershey confirmed recipe changes, citing innovation and rising cocoa prices, Reese argues it compromises the brand’s quality and trust. He expressed his disappointment in a letter to Hershey’s corporate brand manager, emphasizing his 25-year dedication to protecting the Reese’s brand integrity.
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Reese’s Recipe Debate Heats Up After Hershey Confirms Ingredient Swap
The grandson of Reese’s Peanut Butter Cups founder, Brad Reese, has accused The Hershey Co. of “ruining” Reese’s by switching to cheaper ingredients like compound coatings and peanut créme. While Hershey confirmed recipe changes, citing innovation and rising cocoa prices, Reese argues it compromises the brand’s quality and trust. He expressed his disappointment in a letter to Hershey’s corporate brand manager, emphasizing his 25-year dedication to protecting the Reese’s brand integrity.