Ethereum Founder Says Social Media Is Broken – Here's His Alternative

Source: Coindoo Original Title: Ethereum Founder Says Social Media Is Broken – Here’s His Alternative Original Link: Vitalik Buterin is outlining a long-term vision for how online communication should evolve – and decentralized social media sits at the center of it.

In a recent post on X, the Ethereum co-founder explained why he plans to move more of his online activity away from traditional platforms and into decentralized alternatives starting in 2026.

Key Takeaways

• Vitalik Buterin plans to shift more of his online presence toward decentralized social platforms starting in 2026
• He argues that today’s social media systems are optimized for engagement, not truth or long-term user interest
• Decentralization enables real competition by separating social data from individual platform

Why today’s social platforms are failing users

According to Vitalik Buterin, most large social networks are optimized for short-term engagement rather than long-term value. Algorithms prioritize outrage, polarization, and attention-grabbing content instead of surfacing high-quality information or helping people find common ground. This design choice, he argues, actively works against the idea of building a healthier public discourse.

Buterin does not believe there is a single technical fix for these problems. Instead, he sees competition as the most realistic path forward – something that is extremely difficult to achieve when social data is locked inside a handful of centralized platforms.

Decentralization as the foundation for competition

In Buterin’s view, decentralization enables competition by separating data from interfaces. A shared data layer allows multiple clients to exist at the same time, each offering a different experience while accessing the same social graph. This structure makes it possible for new ideas to emerge without forcing users to abandon their existing networks.

He revealed that he has already begun living this model. Since the start of the year, he says all of his reading and posting has been done through Firefly.social, which lets him interact across Lens, Farcaster and Bluesky, while still connecting to X through a unified interface.

A warning about tokens and social media

Buterin was particularly critical of how many crypto social projects have approached innovation. He argued that simply adding a token to a social platform does not solve deeper problems and often creates new ones. Over the years, many projects tried to incentivize creators by turning social influence into a speculative asset, a strategy he says repeatedly failed.

The core issue, according to Buterin, is that these systems tend to reward existing popularity rather than content quality, while token values eventually collapse. He contrasted this with Substack, which monetizes social content through direct support rather than financial speculation.

Optimism around Lens and its next phase

Despite his criticism, Buterin expressed optimism about certain decentralized social projects – especially Lens. He credited the Aave team for guiding Lens through its early stages and said he is encouraged by the new team taking over. In his view, their long-standing interest in privacy and encrypted communication suggests a deeper commitment to solving social problems rather than chasing hype.

He expects meaningful progress over the next year and said he plans to post more actively on Lens as the platform evolves.

Moving beyond a single global information battlefield

At a broader level, Buterin framed decentralized social as an escape from what he described as a single, centralized information warzone. Instead of everyone arguing inside one algorithm-driven arena, he envisions a more open frontier where different communities, interfaces, and norms can coexist.

For him, decentralized social is not about technology for its own sake. It is about rebuilding how people communicate at scale – in a way that prioritizes quality, resilience, and long-term societal benefit.