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X Product Manager Clarification: Creator earnings no longer count replies, only homepage views are considered
【Block Rhythm】Nikita Bier is the product lead of the X platform and also an advisor for the Solana ecosystem. Recently, he responded to a hot controversy on social media.
Some users complained that X’s creator incentive mechanism has degraded the quality of replies under popular tweets, leading to spam content and bots, and blamed the InfoFi platform for it. In response, Bier directly corrected this misunderstanding.
His core point is very clear: you misunderstood. The way X calculates creator earnings has actually been changed long ago — reply count is no longer included in the revenue calculation. Only views on the Home Timeline are factored into earnings. In other words, users trying to profit by creating spam content in reply sections simply won’t succeed.
This clarification is quite important for understanding the Solana ecosystem and X platform’s creator incentive model. Many people might have misconceptions about these mechanisms, and Bier’s statement effectively dispels some of these misunderstandings.