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XRP developer Panos believes that the core issue with the XRP Ledger lies in poor marketing and branding. He pointed out that early features of XRP similar to DeFi were overshadowed by Ethereum's success. He claims that the confusion between Ripple Labs, XRP, and XRPL, as well as the excessive focus on XRP's price, alienated developers and obscured the network's technical advantages in speed and scalability.