Which mall do you like to buy gold from in 2026? Choose from the top 10 trusted stores in the pool.

Investing in gold assets remains a popular choice among Thai investors to this day. However, a common question that often arises is which jewelry store is the best to buy gold from? In 2026, to help you find a satisfying answer, this article analyzes and presents the Top 10 Trustworthy Gold Shops along with a comparison of their pros and cons, helping you make smarter decisions.

Things to Know Before Deciding Which Store to Buy Gold From

Before looking at the top 10, the most important thing is to understand why it’s essential to choose a reputable gold shop. Purchasing gold must be done with a licensed dealer approved by the Thailand Gold Traders Association to ensure you won’t be scammed and that the products you buy meet quality standards.

Additionally, you need to clearly decide what your investment goal is:

• Buying as jewelry: Choose gold jewelry (gold ornaments), which may include a premium but has aesthetic value.
• Long-term investment to hedge against inflation: Gold bars are a more suitable option.
• Short-term speculation: Online trading products allow you to trade 24/7.

10 Gold Shops You Should Know When Investing

1. A traditional 70-year-old store: a genuine Chinese family business

Another store considered a good starting point for serious investors is a shop with over 70 years of operation. When talking about the Thai gold business, this name reflects the true essence of Chinese trading culture. The credibility of this store is backed by members of the Thailand Gold Traders Association, with about 5 branches in Bangkok and surrounding areas, from Yaowarat to other neighborhoods.

Advantages:

• Long history, trusted by customers
• Online buying and selling of 96.5% and 99.99% gold bars
• Price reference from the global market, acting as a gold futures broker

Disadvantages:

• Online transactions may pose cybersecurity risks

2. A nationwide chain with over 350 branches

This gold shop has been operating since 1969, making it over 50 years old. It currently has the most extensive service network with approximately 350 branches across Thailand, making it a convenient choice for most customers. Customers can buy and sell both gold jewelry and bars, with prices referenced from the association’s standards.

Advantages:

• Nationwide branch network
• Offers both jewelry and bar trading
• Standardized pricing

Disadvantages:

• The large number of branches may lead to inconsistent service quality

3. A specialized jewelry and gemstone store

This store has over 40 years of history and is renowned for manufacturing gold jewelry and developing into a general gold trading shop. It now has over 200 branches, focusing on buying and selling gold jewelry, diamonds, gemstones, and various ornaments, with an online trading app available.

Advantages:

• Wide selection of jewelry
• Online services available

Disadvantages:

• Prices may be higher due to unique designs

4. A pioneer in investment gold bars: 16 years or more

This store pioneered investment and collectible gold bars for over 16 years. Originating from an old gold shop in the original region, it expanded to Bangkok and now emphasizes investment in gold bars and ETF gold listed on the stock exchange. It offers 24-hour online trading, focusing on gold futures derivatives.

Advantages:

• Comprehensive investment services, including bars and ETFs
• Supports 24/7 trading
• Provides analytical tools for traders

Disadvantages:

• 24-hour trading support may lead to impulsive decisions during volatile markets
• Derivatives carry high risk

5. An established gold trader expanding online

This store has been around for over 60 years and was the first to register as such a business. It evolved from just 7 branches into a complete online gold investment platform, offering a wide range of products from gold bars, jewelry, to gold derivatives referencing real-time global prices, with 24-hour trading.

Advantages:

• Full range of investment options, from long-term to speculative
• Virtual online services with extensive experience
• Global market reference prices

Disadvantages:

• Complex products require careful study before investing

6. A 160-year-old traditional shop

This shop has been operating for over 160 years, dating back to King Rama V’s era, featuring historic architecture. The seven-story colonial-style building also houses a museum of ancient gold artifacts on the first floor. It now has over 30 branches, offering gold jewelry and bars according to association standards.

Advantages:

• High reputation, long history
• Full services for jewelry and bars
• Expertise in gold

Disadvantages:

• Not as many branches as larger stores

7. An international manufacturer and exporter

This company started as a manufacturer of gold jewelry and gemstones for export over 20 years ago. It later developed into a comprehensive gold investment service provider, offering 99.99% and 96.5% gold bars, gold savings services, and acting as a gold futures broker. It has an online trading platform based in Bangkok, offering 24-hour global market-referenced trading.

Advantages:

• Wide range of investment services, from accumulation to trading
• International export experience

Disadvantages:

• Limited number of domestic branches

8. A store known for jewelry

This historic store is centered in a traditional trading district. Its main business is buying and selling gold jewelry, gemstones, and diamonds. It is a member of the Thailand Gold Traders Association, with 5 branches in Bangkok and nearby areas. Prices follow association standards.

Advantages:

• Expert in jewelry
• Standard pricing

Disadvantages:

• Focuses mainly on jewelry, not on investment bars

9. A producer of high-quality gold jewelry

This store has been operating since 1980, specializing in selling a variety of jewelry designs. It uses modern laser engraving technology for intricate patterns. It offers both in-store and online services, with prices aligned with the association’s standards.

Advantages:

• High-quality craftsmanship, beautiful designs
• Online services available

Disadvantages:

• Few branches, mainly in Bangkok

10. A mixed general store

This store started as a gold manufacturing factory, then became a retail jewelry shop, operating for over 40 years. It offers buying, selling, and pawning of jewelry, diamonds, and gemstones, with custom-made jewelry services.

Advantages:

• Full services: buying, selling, pawning, custom orders

Disadvantages:

• No dedicated investment or savings programs
• Few branches

Important Steps for Making the Right Gold Purchase Decision

Step 1: Verify Certification

Choose a store that is a member of the Thailand Gold Traders Association, with a long operational history, trusted by customers, and no history of selling counterfeit products.

Step 2: Define Your Purpose

Be clear about whether you are buying for jewelry, long-term investment, or short-term speculation, so you can select the appropriate type of gold and store.

Step 3: Check Weight and Price

Verify the weight in front of both buyer and seller. Check details such as price, premium, and stamping before completing the transaction.

Step 4: Request a Guarantee Certificate

A trustworthy store will issue a guarantee certificate, which is important for resale purposes.

Step 5: Resell to the Same Store

This ensures the store will buy back your gold at a good price because they are confident it is genuine and theirs.

Conclusion: Choose According to Your Needs

All 10 stores mentioned have their own advantages worth considering. Some focus on comprehensive online investment, some emphasize jewelry and art, some have many branches, while others are fewer but reputable.

The key to successful gold buying is understanding yourself, your needs, and selecting a store that aligns with your purpose.

Once you understand these four points:

1. Choose a reputable store
2. Verify the type of gold you want
3. Understand the costs involved
4. Resell to the same store

You will be able to buy gold at the right store and invest with greater confidence.