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Amazon has launched its budget shopping app Bazaar in 14 new markets across Asia, Latin America, and the Middle East, directly targeting Temu and Shein. Most items are priced under $10, with some as low as $2.
Interestingly, Bazaar supports Visa, Mastercard, and American Express, but lacks local wallet and cash-on-delivery options—which are dominant payment methods in places like GCash in the Philippines and M-Pesa in Nigeria. This creates opportunities for fintech companies.
Amazon hasn’t disclosed whether its logistics strategy relies on local warehouses or international direct shipping, which will determine delivery times and costs. Some analysts believe this might be intentional—using subsidies to capture the market first, then optimizing for profit.
Previously, Bazaar was tested in 11 regions including the US, UK, Japan, and Saudi Arabia. This major expansion signals that Amazon is gearing up to seriously compete with China’s fast-fashion powerhouses.