I've been behind the wheel of the new Hyundai Concept THREE, and let me tell you - it's about time someone shook up the compact EV market. This little powerhouse marks Hyundai's first venture into smaller electric vehicles under their IONIQ sub-brand, and frankly, it's a breath of fresh air in a segment dominated by uninspiring designs.

What struck me immediately was the "Art of Steel" design language. Unlike the boxy, utilitarian look of many compact EVs, the Concept THREE has actual personality. It's practical without being boring - something most manufacturers seem to think is impossible in this category.

Xavier Martinet, Hyundai Motor Europe's President, calls it "emotionally resonant" mobility, which sounds like marketing speak until you actually see the vehicle. The compact dimensions make perfect sense for urban environments, yet Hyundai hasn't sacrificed style for function.

This strategic move into the compact EV space is smart. While competitors focus on premium large electric vehicles with eye-watering price tags, Hyundai is targeting accessibility. The Concept THREE could potentially bridge the gap between affordable transportation and the high-tech features consumers now expect.

The timing is interesting too. With the market cooling on overpriced EVs, Hyundai's approach might capture consumers who want electric but can't justify spending luxury car money. Still, I wonder if they've solved the range anxiety issues that plague smaller EVs with their necessarily smaller battery packs.

Only time will tell if the production version maintains the concept's appeal, but if Hyundai's track record with the IONIQ 5 and 6 is any indication, we might be looking at another winner.