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Peloton's been on quite a ride in the fitness tech world. Their stock? It's taken a nosedive - down 94% from its 2020 peak. Ouch. Revenue's been sliding too, year after year.
But hey, they're not giving up. Nope. They're going all-in on AI. Kind of surprising, right? On October 1, 2025, they rolled out their Cross Training Series. It's got this fancy Peloton IQ system. Counts reps, fixes your form, even makes workout plans. Pretty neat.
The price tag? Not so neat. $2,695 for the Cross Training Bike+. That's gonna hurt the wallet.
On the flip side, Peloton's been tightening its belt. They've cut costs big time. Their net loss is shrinking. They even turned a profit if you squint at the numbers right.
Now, the big question. Can AI save Peloton? Will it send the stock soaring? It's a gamble, for sure. They need to show they can grow sustainably. It's not entirely clear if they can pull it off.
Maybe it's best to wait and see. Peloton's future? It's up in the air. Their AI gear might be a game-changer. Or not. The fitness tech race is heating up, and Peloton's pedaling for dear life.