The New Generation of Web3 Founders: How to Create a Religious Community Atmosphere?

The role of founders in Web3 projects is undergoing a transformation. From pure technical experts to skilled marketers and then to masters of building community atmosphere, the positioning of founders continues to evolve. Recently, some emerging projects like Monad and Berachain have begun to showcase the irreplaceable role of this unique cultural symbol of founders.

Founders with distinct personal charm or characteristics can serve as tangible representatives of the project, directly reaching the broadest potential user base. Even before the mainnet is launched, these projects have gathered a group of loyal community users, creating an almost religious community atmosphere. This has become one of the core elements for the success of Web3 projects in the new era.

The Evolution of the Web3 Founder Role

In the Web3 world, a community is not just a collection of users, but also a carrier of culture, beliefs, and power. For a community, the cultural core that effectively brings members together is not only the project's vision, but more importantly, the personal charm of the founder.

In early Web3 projects, representative founders like Gavin Wood not only possess deep technical expertise but also have outstanding market insight and communication skills. It is these qualities that enable him to transform complex technical concepts into user experiences that are easy to understand and quickly attract the attention and participation of a large number of users and investors through effective marketing.

Today, the focus of competition in the Web3 space has gradually shifted from technological narratives to large-scale commercial implementation. This means that the new generation of Web3 founders needs to not only have technical capabilities but also accurately grasp market trends and user needs, and communicate effectively with various stakeholders.

In the new wave of consumer DApps, the speed and breadth of information dissemination determine the impact of a project. This requires founders to clearly communicate the project's value and vision, attract the attention of investors, win the trust of users, and establish solid relationships with partners.

Web3 project founders need to find a balance between technology, marketing, and community governance to attract numerous loyal community members and create an almost religious community atmosphere. This atmosphere is not blind worship, but rather based on a shared expectation and belief in the project's future, allowing members to unite closely and contribute to the project's development.

Founder: The Key Minority in Building the Community

In the Web3 space, consumer narratives are becoming an important force driving industry change. Compared to traditional technical narratives, consumer narratives focus more on user needs and experiences, requiring users to be positioned at the core driving force of the project. This requires a link to reach as many potential community users as possible and bring them together.

Berachain: From NFT Community to Blockchain Network

The success of Berachain stems from the exceptional ability of its co-founder Smokey to build a community atmosphere. The project originally originated from a joke NFT idea, but this concept gained significant attention and support, subsequently evolving into a successful NFT project that was widely distributed within the DeFi community.

This unique approach has attracted a group of tech-savvy and communicative talents. As the community continues to grow, members actively contribute various new gameplay mechanisms to the NFTs, maintaining a high level of community engagement. It was during this collaborative process within the community that Smokey identified a market gap and chose to gradually evolve from the NFT community into building a blockchain network.

Monad: A Benchmark for Religious Community Building

Although many Web3 projects claim to create unique cultures and communities, there are very few that truly excel in doing so. Monad is one of the rare success stories.

In addition to the technical narrative of "high-performance L1 compatible with EVM", Monad's founder Keone Hon, as a typical technical founder, highly values true decentralization. He emphasizes that Monad's low hardware requirements allow anyone to run a full node, thereby achieving true decentralization.

It is this insistence on decentralization that allows Monad to introduce a completely free Meme culture, closely integrating it with community development, and creating a new paradigm for community building for Web3 projects. Whether it is creativity, technology, or cultural expression, one can find a sense of belonging in Monad's community.

By hosting various Meme creation contests, themed events, and more, Monad has stimulated the creativity and engagement of community members. Everyone has been using their imagination to contribute exciting Meme works to the community. These works have not only been widely circulated within the community but have also attracted external attention, further expanding Monad's influence.

In this process, Monad gradually formed a unique community atmosphere - giving users a sense of participation and recognition, allowing each member to feel their value and importance. Community members are no longer just users of the project, but also creators and promoters of the project. This strong community cohesion has also propelled Monad to generate greater market voice than many heavyweight players, even before the mainnet was launched.

Morph: New Explorations in Consumer Application Fields

The Morph project focuses on "consumer applications" as its core narrative. Whether it is meeting users' needs for the application of Web3 in daily life or assisting developers in more conveniently creating consumer applications based on Web3, the founders need to approach from the perspective of the market and users. By interacting with the public to build trust and formulating strategies that are more in line with actual needs, Morph has created a friendly and approachable community culture that attracts users to participate and test consumer products, enhancing user engagement.

The founder and CEO of Morph, as one of the few female CEOs, especially the only female CEO in the L2 space, naturally receives more attention and scrutiny. As a serial entrepreneur, she was involved in founding an exchange that ranks among the top five in the world by trading volume, and her second venture, Morph, directly connects with top industry resources and the largest user base, which is an innate advantage that many L2 projects do not possess.

Conclusion

High-performance L1, L1 based on Cosmos SDK, consumer-grade public chain. If we only look at these labels, Monad, Berachain, and Morph seem to be just ordinary members among many crypto projects. However, for Web3, people often focus too much on the technical narrative and overlook the power of a strong ecosystem and community. In fact, these factors can act as catalysts, and in this process, the founder, as the soul of the project, plays an irreplaceable role.

Ultimately, technology must be "useful" - allowing users to first understand what is "useful", and then be willing to actively try it and sincerely recognize its "usefulness" is the key to breaking through the Web3 narrative. Founders are the core elements driving the implementation of this culture. Let us look forward to the Web3 revolution guided by a new generation of founders.