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Coinbase's head in Germany promotes a "white glove" strategy to attract high net worth individuals to get on board the crypto market.
[Bitpush] Coinbase’s head for Germany, Denny Morawiak, is adopting a “white glove” service strategy to attract high-net-worth individuals in Germany to invest in Crypto Assets. As the largest economy in Europe, German investors are known for their risk aversion, with only 8% of the population holding Crypto Assets, significantly lower than the UK’s 25%. Morawiak aims to change the traditional investment habits of Germans, who rely on savings and pensions, by sponsoring Borussia Dortmund Football Club and organizing elite events for wealthy entrepreneurs. He stated: “We are a wealthy country, but relatively speaking, the people are not wealthy, which is a pity.”