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Apple is internally discussing the acquisition of Perplexity AI to develop an AI search engine.
On June 21, according to informed sources, Apple executives discussed internally the acquisition of Perplexity AI. If an agreement is reached, it will help Apple develop an AI-based search engine. Apple also has a backup plan; if the acquisition cannot be completed, they will “team up” – allowing Perplexity to also become a search engine option for Apple Safari. Previously, Zuckerberg’s Meta abandoned discussions to advance the acquisition of Perplexity and instead invested approximately $14 billion in Scale AI to obtain a 49% stake.