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Aurora Mobile has approved allocating 20% of its Crypto Assets as part of its financial strategy.
According to Gate News bot, as reported by Bitcoinist, Aurora Mobile is a Chinese technology company listed on NASDAQ, which has announced a new corporate strategy that includes investing a portion of its funds in crypto assets. The company announced this week that its board has approved the allocation of 20% of its total cash and cash equivalents to digital assets, including Bitcoin, Ethereum, Solana, Sui, among others.
The company emphasizes that the encryption investment plan aims to maintain asset value while exploring more opportunities for strategic partnerships, market expansion, and ecosystem growth.
Aurora clarified that the new investment direction will not interfere with its daily operations or long-term growth strategy. The company also assured shareholders that it will maintain sufficient liquidity to meet ongoing operational needs, and that digital asset investments are part of a balanced investment portfolio strategy.
According to Aurora's official press release, this move aims to enhance asset diversification by introducing crypto assets, which have historically had a lower correlation with traditional markets.
The company's chairman and CEO Weidong Luo stated that this move also reflects Aurora Technology's willingness to keep pace with advancements in technology within the financial sector.
He stated that this move signifies our commitment to "modernizing financial management practices" and places the company at the convergence of emerging finance and digital infrastructure trends.
Aurora was founded in 2011, focusing on cloud computing and AI-driven customer interaction and marketing technologies. Although Aurora primarily focuses on enterprise software solutions in China, as part of its dual-engine growth strategy (including market expansion and AI-driven innovation), the company is increasingly adopting global financial instruments.
Aurora has joined an increasing number of publicly listed companies that are incorporating digital assets as part of their corporate financial strategies. While companies like Strategy (formerly MicroStrategy), Gamestop, Metaplanet, and Tesla have made headlines for their significant allocations to Bitcoin, Aurora's strategy appears to be more diversified, indicating a broader interest in the entire Crypto Assets market.
This strategy can signal to other medium-sized technology companies in Asia seeking to explore asset diversification through blockchain-based tools.
The timing of Aurora's move comes right after the U.S. Securities and Exchange Commission (SEC) decided to withdraw the controversial accounting guidance (SAB 121), which previously discouraged banks and publicly traded companies from holding crypto assets.
This regulatory shift may create a more favorable environment for corporate entities to allocate funds to digital assets.
China prohibits retail Crypto Assets trading on one hand, while on the other hand, it holds an open attitude towards blockchain development and central bank digital currency (CBDC) experiments. Aurora's decision may reflect a cautious form of participation that aligns with domestic policy frameworks while addressing global financial risks.