Luxury brands are smartest at one thing—not design, but narrative.

#Balenciaga uses "unkempt aesthetics" to satirize consumerism
Louis Vuitton tells stories of street culture, equality, and anti-elitism
But they never oppose capitalism itself
They simply sell you the "posture of anti-capitalism"

The real logic is:
Rebellion → Gets packaged → Gets priced → Gets consumed
You think you're resisting,
but you're actually completing their commercial loop