European investors are turning to crypto: a survey covering about 6,000 investors in Germany, Italy, Spain, and France shows that 35% say they are willing to switch banks if other banks offer better crypto-asset services. The study was commissioned by Stuttgart Digital Exchange and carried out by Marketagent from August 2025 to January 2026. The results show that crypto assets are becoming a new focus in retail banking competition. At present, around a quarter of European investors already hold crypto assets, with Spain having the highest penetration rate (28%), Germany at 25%, and Italy and France slightly lower. This means crypto is no longer just an investment option—it is becoming part of banks’ financial-services capabilities. When users start choosing banks based on “crypto capabilities,” the competitive dimension of the industry has already changed. Most are still looking at assets, while a minority are already looking at the entry.