Experiencing sensitive teeth when drinking cold beverages is truly painful, isn’t it? For people who suffer from dentin hypersensitivity, there are so many types of toothpaste that it can be hard to know which one to choose. You probably have concerns about whether whitening effects are real—and whether they actually work.

So this time, we collected 30 popular sensitivity-care toothpastes and put them through an in-depth comparison and verification. We investigated three key points—ingredient effectiveness, gentleness on teeth, and real-world user experience—to create a ranking of products you can genuinely recommend. We hope it helps as a reference when you’re making a purchase.

**#1** goes to “Ci Medical Recal Sensitive” by Shiai Medical. It’s highly regarded for combining two sensitivity-care ingredients while having no abrasives. Using aluminum lactate and potassium nitrate, it’s designed to prevent tooth sensitivity using different approaches. With fluoride also at a high 1450ppm, it helps prevent cavities as well. It comes in an orange mint flavor that’s easy to use, and it was also well received by the monitors.

**#2** goes to Sunstar’s “G・U・M Gum ProCare Hyper Sensitive Paste Intensive Care Type.” Here too, it takes a focused approach to dentin hypersensitivity with the same two active ingredients. With no abrasives and a fluoride concentration of 1450ppm, it’s characterized by a well-balanced formula that lets you care for your teeth while protecting them.

**#3** is Kobayashi Pharmaceutical’s “生葉d.” It also includes ingredients derived from natural plants. It addresses both dentin hypersensitivity and periodontal abscess/gum infection, making it ideal for people whose teeth tend to become sensitive to cold things. It’s formulated without abrasives, with sensitive teeth in mind.

**#4** is Lion’s “Systema Sensitive.” With a combination of aluminum lactate and potassium nitrate, you can expect help in preventing sensitivity. However, since it contains abrasives, caution is needed during times when your teeth are delicate. It’s for people who prioritize cavity prevention.

**#5** is Haleon’s “シュミテクト プラチナプロテクトEX,” designed to work while you sleep. The concept is that the active ingredients remain on your teeth at night and work gradually—ideal for those who value a refreshing sensation.

**#6** is also by Lion: “歯科医院 薬用ハミガキ しみるブロック.” It too contains two dentin hypersensitivity care ingredients. Its high-concentration fluoride can be expected to help prevent cavities, but since it still contains abrasives, be careful about how often you use it.

**#7** is 松風 “松風 ヒスケア,” which is mainly sold through dental clinics. It features a fruity flavor, and you can also expect stain-removal benefits. People say the feel is good, with low levels of roughness or sliminess.

**#8** is again Haleon’s “シュミテクト プラチナ プロテクトEX.” This one has a clear mint flavor and is aimed at people who want both sensitivity prevention and cavity prevention. The refreshing after-feel after use is highly praised.

**#9** is Sunstar’s “G・U・M リフレッシュシトラス,” which offers a double effect that can also help prevent periodontal disease. It contains two sensitivity-care ingredients as well, and the refreshing citrus aroma was well received for being easy to use every day.

**#10** is 松風 “松風 プレミアムケア,” a dental-exclusive product that contains 8 medicinal ingredients. It lets you expect total care, and it’s recommended for people who want both dentin hypersensitivity support and enamel care.

What you may notice when looking at the dentin hypersensitivity ranking is that the higher-ranked products tend to place a strong emphasis on being free of abrasives. If you want to care for and protect sensitive teeth, choosing from around #1 to #3 is a safe bet. If you also want to prioritize cavity prevention, it’s worth considering products that include abrasives but have a high fluoride concentration. Find the one that best matches your teeth’s condition and needs.