So here’s the thing, I read something interesting this morning — Giancarlo Devasini, the guy we call the crypto lord, just put 5% of Juventus into his portfolio. Yes, you read that right. Juventus, the Turin football club, is now welcoming the crypto billionaire into its ownership.

For those who don’t know, Giancarlo Devasini is the founder of Tether, the company that revolutionized the stablecoin market. We’re talking about a revenue of around $141 billion and over 350 million users. That’s huge. The investment in Juventus would be approximately €47 million for this minority stake.

What struck me was the profile of the person. Giancarlo Devasini, 61 years old, a former plastic surgeon turned crypto entrepreneur, the fourth-richest person in Italy with a net worth of over $9 billion. The guy clearly nailed it with dollar-pegged stablecoins. And it’s still going — Tether reportedly invested heavily in U.S. bonds, attracting heavyweight investors like Howard Lutnick, former Secretary of Commerce, who put in $600 million in convertible bonds.

What’s funny is that Devasini lives quite discreetly. In Lugano, he rents a simple three-room apartment for €1,400 a month. No media buzz, no chain interviews. And now, he’s symbolically returning to Turin, his hometown, with Juventus. A comeback, but on his own terms — quiet and strategic.