I previously wrote about Vibe Marketing content, and many people on other platforms showed great interest in it.

I've been researching this field extensively recently, and today I want to share a video from a YouTube creator I really admire—Greg Isenberg, CEO of Late Checkout and former advisor to companies like Reddit and TikTok.

Video link:

This hour-long video explains that the essence of Vibe Marketing is using AI to build a complete marketing system from 0 to 1 in an environment (very similar to what I proposed in my last post).

The core logic is: many people already know how to use AI to build products (Vibe Coding), but the real key to making money lies in how to acquire users and drive conversion. Therefore, marketing capability is more important than simply "building products."

Greg presents a clear methodology divided into three layers:

1️⃣ Research Layer—using tools (like Perplexity MCP) to analyze the market, competitors, and opportunities.

2️⃣ Skills Layer—packaging marketing expertise (such as positioning, copywriting, advertising strategy) into reusable "instruction modules" that AI executes according to a framework.

3️⃣ Execution Layer—batch generating marketing assets based on the previous two steps, including landing pages, lead magnets, ad creative, SEO content, and more.

The entire workflow can be completed in one operation: from market analysis, to defining positioning, to generating copy and pages, then building lead generation tools to collect users, and finally developing traffic strategies and generating ads. In the past, this work required collaboration across multiple roles, but now one person can accomplish it with AI assistance.

Greg repeatedly emphasizes a critical point: many people get poor results with AI because they skip research and jump straight to content generation, resulting in low-quality outputs with no conversion power. The truly effective approach is "research first, then generate."

I've discovered during this period that AI is no longer just a content tool—it can directly participate in and complete an entire marketing and growth workflow!

Marketing is shifting from a labor-intensive, team-dependent model to a systematized capability driven by individual + AI. The real competitive advantage lies in understanding and applying methodology.