I never sell a single put without checking all 5 of these first.


1. Macro thesis is clean. Not fighting the economic environment.
2. Stock is near or below intrinsic value. No overpaying ever.
3. Real moat. Competitors cannot just copy it.
4. Pricing power. Can raise prices without losing customers.
5. Durable competitive advantage built to last 10+ years.
All 5 pass & I move with full conviction.
One fails & I wait.
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