Alibaba's Thousand Questions Crashed the Servers: During the Spring Festival, 3 Billion Yuan in Free Orders to Drink Milk Tea Nationwide, 5-Hour Break of 5 Million Orders, Tea Drink Stocks Soared, Guzhong Reached a New High!

Brothers, today the crypto market is a sea of blood. After seeing Alibaba's move, are you even more emo? 😭

BTC today rebounded from a low around $60,000, currently hovering between $65,000 and $66,000 (intraday once plunged over 12%, and since last night's high, the total decline is even greater). ETH fell below $2,000 (bottomed near $1,800). The entire crypto market cap shrank dramatically, with BTC halving nearly 50% since the October high last year, and over one trillion dollars in market value evaporated. The Fear & Greed Index dropped straight into the "Extreme Fear" zone comparable to the FTX collapse level (as low as 9-11). 430,000 traders got liquidated, and over 2 billion dollars in funds vanished into thin air. Altcoins fared even worse, with SOL, XRP, DOGE, and others dropping 10-20% or more.

Just as the crypto community's "faith collapses" and everyone is cutting losses and fleeing, Alibaba's Qianwen APP launched the "Spring Festival 3 Billion Yuan Big Free Order" event today, targeting high-frequency essential needs: "Drink Milk Tea for 1 Cent"—actually issuing 25 yuan no-threshold free order cards, covering almost all mainstream milk tea prices (Mixue Bingcheng, Nayuki, Luckin, Guzhong, Shanghai Auntie, Tea Baidao, etc., over 300,000 stores).

Users can claim by updating the APP (up to 21 cards per person ≈ 525 yuan), both parties benefit from inviting new users, and there's a chance to win a 10,000 yuan AI lifestyle card. One-click AI ordering, Taobao flash sale closed loop. The result? Less than 3 hours to over 1 million orders, 5 hours hit over 5 million, and the Qianwen servers crashed immediately (official: too popular, resources are being urgently added). Offline milk tea shops went into chaos: orders surged 10x, queues of 3 hours, some stores temporarily closed.

Hong Kong stock tea drink sector instantly surged, Guzhong rose over 5% to a new high, with Tea Baidao, Shanghai Auntie, and Mixue Group also climbing. Alibaba used the most down-to-earth consumer scenario to pull AI from "chat tool" to "real cash invites," with terrifying viral growth, topping the App Store free charts.

Crypto people, after reading this news, are you instantly feeling envious? Why can Chinese people get servers to crash and stores to explode with milk tea worth a few dozen yuan, while our on-chain projects/exchanges give airdrops and registration benefits worth a few dozen or twenty dollars, but in the bear market, almost no one cares?

The difference lies in these points, which are even more painful given the current bloody market:
Trust Barrier Differences
Alibaba = national-level credit endorsement, zero risk for users: the money is real, no running away, withdrawal and verification are seamless.
Now, even top-tier CEXs in the crypto world can't escape "policy uncertainty" and "zeroing fears." BTC's gains from Trump's election "policy dividends" have been wiped out, ETF funds are continuously flowing out, and user confidence has completely collapsed. To grab airdrops? Most people just pass on the "what if the platform runs away" concern.

Instant Happiness vs. Delayed/Frustrated Happiness
Milk tea: get card in 5 minutes → one sentence AI order → drink in half an hour, instant happiness (especially in bear markets, who doesn't want some immediate comfort).
On-chain airdrops worth a few dozen dollars: KYC, wallets, tasks, gas fees, lock/unlock, withdrawal exchange rate losses... Gas is still expensive in bear markets, happiness is delayed + risk of liquidation at any time, leading to a 100% dropout rate.

Social Attributes & Show-off Value
"AI bought me 50 cups of milk tea today" "Share free order screenshots on Moments"—in a bear market, this is the top-tier social currency for stress relief, easy to go viral.
On-chain airdrops worth a few dozen dollars? Sharing now makes others think you're "taking over" or "cutting leeks," social value is negative.

Wool Party Ecosystem Compatibility
Chinese wool party groups are so mature they’re almost perverted: script matrices, proxy groups. Milk tea activities are perfect—low price, high frequency, batchable, monetizable.
Exchange activities with strict risk control (IP detection, abnormal behavior) mean even higher ban rates in bear markets, making them completely inferior in cost-effectiveness.

In a bear market, the most loved "wool" by users is the one with "maximum certainty + instant tangible happiness + low threshold + bragging rights." Alibaba this time hit all human instincts perfectly, while the benefits in the crypto circle are almost anti-human under the current "extreme fear" sentiment—risk perception is sky-high, processes are complicated, happiness is delayed, and no one envies.

$BTC ‌#加密市场回调