The White House's new housing policy package, from Trump cards to 401(k) utilization

MidnightSeller · 2026-01-29T00:08:56+00:00

The White House is implementing multifaceted policies to address rising housing costs, including the launch of the "Trump Card" credit card to improve financial access, allowing 401(k) funds for home down payments, and restricting institutional home purchases to stabilize the market. These initiatives aim to enhance homeownership and tackle housing challenges effectively.

MidnightSeller

2026-01-29 00:08:56

Abstract generation in progress

The White House is simultaneously implementing a multi-faceted policy package to alleviate the public burden caused by rising housing prices. According to a recent announcement by NEC Chairman Haseet, a comprehensive reform plan to address housing issues is underway, and these policies will be officially announced through the Davos Forum.

Credit Card ‘Trump Card’ to Innovate Financial Services

The White House plans to collaborate with major U.S. financial institutions to launch a new credit card product called ‘Trump Card.’ This credit card aims to go beyond simple payment methods, embodying a policy intention to improve citizens’ financial lives. It is expected to enhance access to financial services and serve as a foundation to support major financial activities such as home purchases.

401(k) Retirement Funds Can Be Used as Down Payments

The government plans to expand the use of 401(k) retirement accounts through an executive order. Previously, retirement funds were tied to post-retirement living expenses, but the new policy will allow them to be used as down payments for home purchases. This is seen as a practical measure to lower entry barriers for young generations and low-income groups to buy homes. It aims to support more citizens in achieving homeownership, the first step in asset building.

Promoting Market Normalization by Restricting Institutional Investors’ Home Purchases

At the same time, the government is pushing policies to restrict large-scale home purchases by institutional investors. This demonstrates an intention to curb large funds and institutions from buying homes en masse as financial products. Through these regulations, the goal is to create a market environment where individual buyers can purchase homes at normal prices.

This White House housing policy package, centered on the ‘Trump Card’ credit card, expanded use of 401(k), and restrictions on institutional investors, is an integrated attempt to solve housing issues. Whether these policies will actually lead to improved home purchasing power remains to be seen.

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