Strategy invests $264.1 million to acquire 2,932 BTC, bringing the total Bitcoin reserve to over 712,000 coins.

According to Gate market data, as of January 27, 2026, Bitcoin’s price remains at $88,641.9, with a market capitalization of $1.76T, accounting for 56.49% of the entire cryptocurrency market. While the market shows divergence on Bitcoin’s short-term trend, Strategy Inc., the world’s largest publicly traded Bitcoin holder, once again demonstrates its firm conviction.

The latest regulatory filings show that the company recently increased its holdings by 2,932 BTC at an average price of approximately $90,061 per coin, costing about $264.1 million.

Key Data

Strategy’s Bitcoin reserves have once again seen significant growth. According to regulatory filings submitted by the company, after this acquisition, its total Bitcoin holdings have reached 712,647 coins. This figure consolidates its position as the world’s largest publicly traded Bitcoin holder.

The average cost of this purchase is approximately $90,061 per coin, slightly above Bitcoin’s current market price. Overall, Strategy has invested about $54.19 billion to build this massive Bitcoin reserve, with an average cost of approximately $76,037 per coin.

Financing Context

Supporting Strategy’s continuous Bitcoin purchases is a mature capital operation system. The funds for this capital increase and coin acquisition are closely related to the company’s flexible financing tools.

Recently, its issued perpetual preferred stock “Stretch” has risen back to the critical level of $100. This financial instrument allows Strategy to sell more shares through a “market issuance” mechanism when market conditions are favorable, providing ongoing liquidity for Bitcoin purchases. This model is at the core of Strategy’s business strategy: raising capital through the capital markets and strategically allocating funds into Bitcoin. The company positions itself as the “first and largest Bitcoin treasury company,” aiming to offer investors diversified exposure to the Bitcoin economy.

Market Signals

Every large-scale purchase by Strategy is interpreted by the market as a strong endorsement of Bitcoin’s long-term value. Especially during current price volatility, this institutional-level continuous buying behavior provides some confidence support for the market. The current market sentiment is complex. On one hand, Bitcoin’s price has rebounded above $88,000; on the other hand, traders in the Gate forecast market believe there is still a 30% chance that Bitcoin will fall to $85,000 within January.

Gate market data shows that Bitcoin’s price has changed by +1.05% in the past 24 hours and -4.85% over the past 7 days, reflecting market debate at the current position.

Pattern Review

Strategy’s “Bitcoin Treasury” model has attracted much attention in the crypto world and is also controversial. Essentially, this model involves listed companies as vehicles for investing in Bitcoin, raising funds through issuing stocks and bonds, then purchasing and holding large amounts of Bitcoin. This model created significant wealth effects during bull markets and has attracted many companies worldwide to imitate. According to incomplete statistics, over 200 listed companies globally currently hold Bitcoin on their balance sheets.

However, during market downturns, this highly dependent on asset price appreciation and continuous financing model also faces pressure. Previously, Strategy experienced unrealized losses of up to $17.44 billion in a quarter due to Bitcoin price declines.

Price Trends

Turning attention back to Bitcoin itself, its price trend remains a key focus. According to the latest Gate market data as of January 27, 2026, Bitcoin is trading at $88,641.9, with a 24-hour trading volume of $978.54M. Historically, Bitcoin’s highest price was $126,080, and its lowest was only $67.81. Current market sentiment indicators show a “neutral” stance. The circulating supply of Bitcoin is 19.98M BTC, approaching its maximum supply limit of 21M BTC, which underpins its long-term value narrative.

In the predictive market, traders are evaluating various possibilities. Data shows that the market assigns about a 30% probability that Bitcoin will fall to $85,000 within January, a 4% chance of dropping to $80,000, and a 2% chance of reaching $100,000.

Some analysts point out that, based on current data models, Bitcoin’s price in 2031 could fluctuate around $211,213, but this is for reference only, as the cryptocurrency market is known for high volatility.

Beliefs of Market Participants

As Bitcoin consolidates around $88,000, the market’s bullish and bearish views are clearly divided. Some traders are betting on continued price correction through prediction contracts, while others see value in long-term positioning. Strategy’s latest move once again proves that in the crypto world, some participants do not focus on short-term charts but follow longer timeframes and stronger value narratives. While the market debates whether Bitcoin will fall to $85,000 this month, Strategy has already completed another nine-figure buy-in at a price above that level. This may be the most direct illustration of its investment philosophy.