2026-01-19 21:26:42

Betterware de México has sealed a major deal to acquire Tupperware's full Latin American operations. More than that—they've secured a perpetual license to use the Tupperware brand across the region. This is no small move. We're talking about taking control of one of the world's most iconic household brand names in one of the biggest consumer markets. For $BWMX holders and anyone tracking the company, this acquisition signals serious expansion ambitions. Tupperware's established distribution network and brand recognition in Latin America could be a real game-changer for Betterware's market position. The perpetual license aspect means they're not just buying assets—they're buying staying power. This kind of strategic move often reshapes how the market views a company's growth trajectory.

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FlashLoanKing

· 7h ago

Wow, Betterware's move is really brilliant, directly taking over Tupperware and even securing a permanent license. Is this the rhythm to become the dominant home goods brand in Latin America?

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MeaninglessApe

· 7h ago

Wow, Betterware is directly taking over Tupperware's entire business in Latin America? A permanent license... If they can make this work, $BWMX will skyrocket.

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SchrodingerProfit

· 8h ago

Wait, is a perpetual license really that valuable? Or is it just another hype? Tupperware hasn't been the darling of the era for a long time. --- BWMX's move is indeed clever—securing the Latin American distribution network while locking in the brand's perpetual usage rights. It's like buying both the building and the land. --- Sounds impressive, but the real challenge is whether they can truly revive this old brand. Having a name alone won't cut it.

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MoneyBurner

· 8h ago

Permanent authorization? This is the real moat, not just buying assets but buying a golden rice bowl. Looking at on-chain data, let's see if BWMX can reverse the downward trend; let's take a gamble.

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BearMarketSurvivor

· 8h ago

It seems that a key supply line has been replenished on the battlefield, but don't celebrate too early—history has shown me that brand acquisitions are the most prone to failure.

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CryptoMotivator

· 8h ago

Are all the business of Tupa plastic boxes bought up by Mexicans? Now BWMX has something, and permanent authorization sounds like a real long-term chip.

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BrokenDAO

· 8h ago

A permanent license sounds good, but look at the state of Tupperware over the years... Buying a "perpetual rights" for a declining brand is essentially betting on Betterware's operational ability. The key is whether they can turn the tide; otherwise, even a perpetual license is just a dead asset.

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