In the crypto ecosystem, establishing mindshare has become the real battleground. Why? Because navigating X means drowning in noise—projects drop announcements, marketing teams push narratives, and genuine signal gets buried under endless shitposting.

That friction is structural and won't disappear on its own. X remains the primary stage, but its limitations are undeniable. The market needed—and still needs—an additional layer of curation and context to cut through the chaos.

Without that filtering mechanism, even solid projects struggle to reach their audience. The gaps in platform transparency create demand for better infrastructure around discovery and information architecture. That's not a flaw in Web3 thinking; it's a recognition of how communication actually works when volume explodes.